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Master in Digital Experience Design

Learn to manage advanced tools and methods such as Agile and Design Sprint to create memorable and effective experiences, designing digital products with an ideal Customer Journey and facing the challenges of digital interaction in a constantly evolving world

Description of the curriculum

  • Edition: 7th
  • Teaching period: from October 2nd 2024 to June 30th 2025. Final master's project presentation: June 2025
  • Schedule: from Monday to Thursday from 6 p.m. to 9 p.m.
  • Modality: on-site
  • Language: Spanish
  • Price: 9.320 €
  • Qualification: Master's Degree in Digital Experience Design awarded by the UVic-UCC
  • Credits: 60 ECTS


We will teach you to go beyond the visual layer to design an ideal brand experience for the consumer. To this end, we will learn to investigate the context, define archetypes, identify problems and needs, detect opportunities and pain-points and, of course, design the perfect Customer Journey.

Agile digital product development techniques will be applied to facilitate working in an incremental and iterative fashion, along with the Google Ventures Design Sprint methodology which allows us to face the challenges or points for improvement that we have identified in the Customer Journey, while always focusing on the business vision.

Words like Discovery, Research, Ideation, Journey, Prototyping, Sketching, Sprint and Release will become part of your everyday vocabulary.


Module 1 - CX Strategy (Customer Experience)

Module 2 - Experience design

Module 3 - Front-end programming

Module 4 - Digital business

Module 5 - Final Project


Module 1 - CX Strategy (Customer Experience)

Learn to create memorable customer experiences by transforming the Customer Journey and generating desire and excitement at each touch point.

  • Customer Research.
  • Design Thinking.
  • Customer Journey Map.
  • Insights y oportunidades
  • Etnographical observation.
  • User Test.
  • Qualitative and quantitative approach.
  • Design Sprint.

Module 2 - Digital Experience Design

To achieve a memorable experience, we must design products that meet needs and delight our users. For this we will focus on the design process of a digital product, from conceptualization to the creation of functional prototypes. We will use the tools and methodologies used in the industry and we will develop a personal portfolio.

  • Fundamentals: Typography, colour, layout and contents
  • UX / UI design
  • Apps
  • Interaction design and prototyping
  • Design Systems
  • Emotional design
  • Information architecture
  • Methodologies and tools
  • Argumentation and presentation
  • Portfolio and Personal brand

Module 3 - Front-end Programming

Implement the front of a web project autonomously. Acquire advanced knowledge of HTML, CSS and knowledge of No code tools.

  • HTML.
  • CSS.
  • No code

Module 4 - Digital business

In this module we will give the basic notions about digital business. We will talk about business models, how to align ourselves with business objectives, Customer Development, Lean and Digital Marketing.

  • Agile approach
  • Business models.
  • Lean.
  • Analytics.
  • CRO (Conversion Rate Optimization).
  • CPP/*SMM.
  • SEO.

Module 5 - Final Master's Thesis

The goal of FMT is to let students to experience first-hand what it means to transform a customer experience from the creation of digital products.

We will propose to students the challenge of creating the Customer Journey of a given experience, designing the ideal Journey and implementing the digital actions necessary to transform the experience by improving a product or service. Students will be responsible for designing digital strategies, products or services.

Master Class with companies:

We will have the opportunity to visit or receive in class professionals from leading companies in the digital sector. In this way, we will see how they work, what projects they do and how companies like Mango, Designit, Thoughtworks, Hanzo, Materia Prima, The Cocktail, Failfast or Runroom, among others, are organized.

See all the projects


Cesar Úbeda, Chief Experience Officer at Runroom
Jorge Agundez, Agile Software Developer at Runroom

Jorge Agundez

Agile Software Developer at Runroom

Jordi Hernandez, CIO & Founder en Runroom

Jordi Hernandez

CIO & Founder en Runroom

Laura Polls, CX Researcher

Laura Polls

CX Researcher

Anna Puig, Product Manager at STAY App

Anna Puig

Product Manager at STAY App

Sarah Romero, Product Designer at eDreams ODIGEO

Sarah Romero

Product Designer at eDreams ODIGEO

Jose Saura, Frontend Developer at Stooa

Jose Saura

Frontend Developer at Stooa

Annachiara Sechi, Head of Communications at Runroom

Annachiara Sechi

Head of Communications at Runroom

Jorge Valencia, Head of Experience Design at Runroom

Jorge Valencia

Head of Experience Design at Runroom

Career opportunities

  • UX Researcher.
  • UX/UI Designer.
  • Digital project manager.
  • Front-end developer.

Associated company

The Master in Digital Experience Design is closely linked to Runroom, an agency specialised in digital business consultancy, in order to offer real case studies and to understand and implement new trends, methodologies and digital technologies that connect people with business.

Payment methods

Total cost of the course: 9.320 €

The total cost includes an amount of 200 € concerning the university fees, the administration expenses and the compulsory insurances.

Payment methods

BAU, Arts and Design College of Barcelona offers different terms of payment:

  • Single payment

  • Part payment, in 3 instalments:

    • 1st payment, due on enrolment: consisting of 40 % of the fees excluding taxes. An amount of 200 € concerning the university fees is added to the resulting cost

    • 2nd payment, due November 5: consisting of 30% of the course excluding taxes

    • 3rd payment, due January 5: consisting of 30 % of the course excluding taxes

Students and former students of BAU benefit from 10% discount on any of the courses if they have exceeded at least 50% of the credits for a Degree, Higher Degree in Design or the Diploma in Graphic Design; or 100% of the credits for any of the Master’s or Postgraduate degrees.

More information about scholarships and grants.

Information about the registration process.

Academic regulations for Masters and Postgraduate Degrees of BAU.

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