Master in Digital Experience Design

We will teach you to go beyond the visual layer to design an ideal brand experience for the consumer. To this end, we will learn to investigate the context, define archetypes, identify problems and needs, detect opportunities and pain-points and, of course, design the perfect Customer Journey.

Agile digital product development techniques will be applied to facilitate working in an incremental and iterative fashion, along with the Google Ventures Design Sprint methodology which allows us to face the challenges or points for improvement that we have identified in the Customer Journey, while always focusing on the business vision.

Words like Discovery, Research, Ideation, Journey, Prototyping, Sketching, Sprint and Release will become part of your everyday vocabulary.

Module 1 - CX Strategy (Customer Experience)

Module 2 - Experience design

Module 3 - Front-end programming

Module 4 - Digital business

Module 5 - Final Project

Module 1 - CX Strategy (Customer Experience)

Learn to create memorable customer experiences by transforming the Customer Journey and generating desire and excitement at each touch point.

• Customer Research.
• Design Thinking.
• Customer Journey Map.
• Insights y oportunidades
• Etnographical observation.
• User Test.
• Qualitative and quantitative approach.
• Design Sprint.

Module 2 - Digital Experience Design

To achieve a memorable experience, we must design products that meet needs and delight our users. For this we will focus on the design process of a digital product, from conceptualization to the creation of functional prototypes. We will use the tools and methodologies used in the industry and we will develop a personal portfolio.

• Fundamentals: Typography, colour, layout and contents
• UX / UI design
• Apps
• Interaction design and prototyping
• Design Systems
• Emotional design
• Information architecture
• Methodologies and tools
• Argumentation and presentation
• Portfolio and Personal brand

Module 3 - Front-end Programming

Implement the front of a web project autonomously. Acquire advanced knowledge of HTML, CSS and knowledge of No code tools.

• HTML.
• CSS.
• No code

Module 4 - Digital business

In this module we will give the basic notions about digital business. We will talk about business models, how to align ourselves with business objectives, Customer Development, Lean and Digital Marketing.

• Agile approach
• Business models.
• Lean.
• Analytics.
• CRO (Conversion Rate Optimization).
• CPP/*SMM.
• SEO.

Module 5 - Final Master's Thesis

The goal of FMT is to let students to experience first-hand what it means to transform a customer experience from the creation of digital products.

We will propose to students the challenge of creating the Customer Journey of a given experience, designing the ideal Journey and implementing the digital actions necessary to transform the experience by improving a product or service. Students will be responsible for designing digital strategies, products or services.

Master Class with companies:

We will have the opportunity to visit or receive in class professionals from leading companies in the digital sector. In this way, we will see how they work, what projects they do and how companies like Mango, Designit, Thoughtworks, Hanzo, Materia Prima, The Cocktail, Failfast or Runroom, among others, are organized.