Master in Digital Experience Design

The Master's in Digital Experience Design at BAU aims to train multidisciplinary designers specialized in creating innovative digital products. Students will acquire advanced skills in digital experience design, in-depth knowledge of frontend programming, and digital product strategies, all with a rigorous focus on Agile methodologies.

Throughout the course, special emphasis is placed on user-centered design, frontend technical competence, strategic management in digital environments, and practical application of knowledge through comprehensive projects. Specific competencies to be developed include interface and user experience design, research and prototyping, as well as a solid understanding of current technologies and agile project management.

Words like Discovery, Research, Ideation, Journey, Prototyping, Sketching, Sprint and Release will become part of your everyday vocabulary.

Module 1 – UX Research

This model focuses on user research, which is essential to the success of any digital product or service. Students will acquire skills to conduct research into, understand, and design experiences that align with the needs and desires of users. This module covers the entire user-centred design process, from initial research to concept validation and iterative design.

• Introduction to, and the fundamentals of, user research.
• Double diamond.
• Observation.
• Quantitative research.
• Archetypes and selection criteria for qualitative interviews.
• How to interview users, and why.
• Analyse research and communicate findings through storytelling.
• Modelling on persons and customer journey map.
• Identify challenges and value for the user.
• Ideation of actions.
• The prioritisation and refinement of ideas.
• Design Sprint.
• Mentality of continuous experimentation.
• Information architecture and card sorting.
• Criteria to be iterated in innovation (feasibility, viability, and
• desirability)
• Validate with users.
• Theory and preparation of the remote usability test.
• Remote test practice or feedback.

Module 2 – Digital experience design

This module focuses on the design of digital experiences, covering from basic concepts to more advanced themes. Students will learn how to conceptualise, design, and communicate effectively using a variety of digital media and technologies. Students will also be given guidance on the application of design principles centred on the user to create products and services that solve problems and meets user requirements.

• Introduction to digital experience design.
• Wireframes, layout, and responsive design.
• Typography I: Foundations.
• Typography II: Building systems.
• Colour.
• Media: Images, icons, and video.
• Design concept & principles.
• Storytelling & portfolio.
• Evaluation of design concepts.
• Design systems I: Fundamentals.
• Design systems II: Expressive DS.
• Workshop: Figma Mastery.
• Design Patterns.
• Laws of UX.
• Apps I: Product design.
• Apps II: Prototypes.
• Apps III: Interaction design.
• Lean UX.
• Emotional design.
• Product psychology.
• Design is a job: Job search, interview, and technical test.

Module 3 – Code & NoCode

This module focuses on front-end programming, which is used to create the structure and visual design of websites and applications. Students will learn how to use fundamental technologies such as HTML and CSS to bring digital designs to life and work with modern tools and practices to create attractive, functional interfaces.

• Introduction to HTML and CSS
• Vscode, HTML elements, and inspect from browser (dev tools).
• CSS.
• CSS workshop and layouts - FlexBox and Grid, more about units of measurement
• We go over Flex (pseudo-selectors and responsive).
• We continue with Flex (micro-animations and possibilities). Design asks us for a card.
• Workshop - Home to Flex (responsive).
• NoCode and possibilities.
• Create websites using the tool Webflow.

Module 4 – Digital business

This module focuses on the combination of business and strategic skills required to acquire knowledge in the field of digital business. Students will work with agile methodologies, technological principles, digital marketing, and business strategies specifically for the digital environment.

• Agile
• Basic technological principles in digital projects.
• Social media marketing.
• Digital business models.
• Media performance.
• Inbound marketing.
• Brand strategy and content.

Module 5 – Dissertation

The dissertation is a central part of the program that allows a student to apply all of the knowledge and skills that they acquire during the program in a specific project, from conception to development and validation.

This module challenges students to work on a comprehensive development project from scratch, applying everything learned over the course of the program. Problems and needs will be identified in a specific context and an in-depth user investigation will be carried out. During this phase, students will produce possible solutions and a digital service or product prototype will be designed. All of the above will be done applying an agile methodology to continuously iterate and improve their solution, until they achieve a satisfactory product.

Masterclass with businesses

• Carme Alcoverro, Product Designer, Runroom
• Anna Rovira. Head of Design System at Caixabank.
• Rubén Bernal, expert in RA/RV
• Elena González, Senior Product Manager, Eventbrite
• Maite Méndez, Product Designer, Amenitiz
• Ariel Guersenzvaig, design and technology ethicist
• Araceli Iglesias, head of Performance, Runroom
• Lou Miguel Viana, Global Head of Research & Customer Insights at Mango
• Maria Massagué, Head of Inbound, Runroom
• Manuel Maffé, Product Strategy & Innovation Insights | Data, economics and sociology, Glovo
• Ana Rodríguez, Customer Experience Director, Mango
• Sergio Romero, Senior Product Designer, Holaluz
• Cesare Tamagno, Product Design Lead, Holde
• Tomaso Vido, UX Research, Glovo