BAU is a design university located in Barcelona and affiliated with the Universitat de Vic – Universitat Central de Catalunya, which provides official studies in design within the European Higher Education Area.
BAU's mission is to be an accelerator of knowledge and innovation for the benefit of society. It focuses on attention to students and comprehensive training so they can incorporate the values of respect, equality, social commitment and responsibility towards people, along with professional rigour.
The academic range is comprised of the undergraduate university degrees (1st cycle); the university master's degree (2nd cycle); the master’s and postgraduate degrees (the university’s own degrees); and the Doctoral Programme in Communication and Design from BAU/UVic-UCC (3rd cycle). In parallel, and within the framework of Ongoing Education, BAU offers a Diploma in Graphic Design and the Summer University courses.
The quality of the training delivered at BAU is assessed by the AQU (Catalan University Quality Assurance Agency) who certify the present and future of the educational project of our centre, which celebrates its 30th anniversary in the 2019–20 academic year.
30 years training designers
BAU Design College of Barcelona was established in 1989 as a product of the enthusiasm of a group of design professionals with a strong vocation for teaching and pedagogy. That year marked the creation of a modern, innovative and multidisciplinary centre for higher education in design that would complement the models which, at the time, were being offered by Barcelona’s more traditional and academic educational institutions.
In 2003, BAU relocated to Poblenou (22@), the Catalan capital’s innovation and design district. A spectacular industrial premises (building A) was restored, in which dedicated spaces for teaching and experimentation, as well as the furthering of innovation and research, have been set up.
In 2009, within the framework of the European Higher Education Area (EHEA), BAU consolidated its range of 1st cycle studies and became an affiliated centre of the University of Vic – Central University of Catalonia (UVic-UCC), establishing itself as a pioneering centre by offering university-level studies in the form of the Bachelor’s Degree in Design.
In 2010, BAU launched its first research group: GREDITS (a Catalan acronym for Grup de Recerca en Disseny i Transformació Social), recognised by the Government of Catalonia as a consolidated research group. In 2014, to coincide with the 25th anniversary of BAU, the facilities were extended with a new building (building B). To meet new educational needs, an expansion, known as building C, was completed four years later.
In 2017 the Doctoral Unit was established to supervise doctoral thesis.
In 2019, alongside UVic-UCC, BAU introduced 3rd cycle university education with the implementation of the Ph.D in Design and Communication Programme.
BAU and the Design
The value of Design
Design is defined as the mental configuration process that is carried out before looking for a solution in any field, usually in the context of industry, architecture, communication, engineering, fashion and other creative disciplines.
Nowadays, design is considered as a strategic asset in our society, which favours the wellbeing of people and the competitiveness of companies.
Design represents the constant search for creative talent and generates an active movement thanks to its value as a social, cultural and economic driver.
Companies constantly need new products, services and innovative ideas to be more competitive and better able to respond to the desires and needs of an ever-changing society.
That is why, today, the role of designer is key in all social and business fields; they provide approaches and solutions for developing high-quality, innovative professional proposals that contribute to the wellbeing and social transformation that come from creative practice and ethical commitment.
The BAU designer
To study design is to learn to create worlds, to translate creativity into the creation of messages, objects, spaces, relationships or situations. This means not always accepting the world around us, but wanting to transform it. For this to be possible, it is essential to know how to analyse, understand and, ultimately, make changes.
Therefore, studying design means training as a designer by using prototypes, models, tools, techniques, productions, etc. Studying design involves experimenting, trial and error, creative documentation and critical thinking. It is learning how to work in collective environments surrounded by fellow students with whom you will share your discoveries and concerns. It means engaging with others, wanting to share ideas and explore new spaces, new aesthetics and other concepts. Studying design requires us to ask questions, identify opportunities, respect the environment and be prepared to provide solutions. It forces us to experiment with materials, ideas and processes to explore the frontiers of our knowledge and propose more sustainable ways to coexist.
To study design is to better understand the world we live in, to reflect on the relationships that we build with objects and other people, to stimulate the imagination and speculate about possible and desirable futures, to question limitations and to learn, collectively, to create the worlds of the future.
The purpose of the BAU Degree in Design is to develop the profession from the perspective of creative practice and ethical commitment by working in a way that respects diversity and sustainability.
Our teaching staff includes specialised professional experts and university graduates with both bachelors' and doctoral degrees. They are experienced in the fields of design, art, architecture, photography, advertising, sociology, philosophy, anthropology, history, etc.
Our teachers are passionate about design. Their working philosophy is open and integrated. They monitor each student’s work and progress, respect their students' efforts, and are more than willing to collaborate with them. Their aim is to assist the students in their professional and personal growth.