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Master in Graphic Communication Design

A program designed to train competent professionals in communication strategies in digital environments, respecting brand values and taking into account the contemporary relevance of user experience.

Description of the curriculum

  • Edition: 2nd
  • Teaching period: from October 4th 2023 to June 30th 2024. Final master's project presentation: June 2024
  • Schedule: from Monday to Thursday from 6 p.m. to 9 p.m.
  • Modality: on-site
  • Language: English
  • Price: 9.210 €
  • Qualification: Master's Degree in Graphic Communication Design awarded by the UVic-UCC
  • Credits: 60 ECTS


This master's program trains international and creative profiles in graphic design and visual communication practice using a digital and a completely contemporary perspective which include the most disruptive concepts.

The structure of the curriculum is both artistic and technical, with an individualized follow-up and a global pedagogical vision, where real cases and the company are essential in the program's development.

The classroom is designed as a space for research, experimentation, innovation and entrepreneurship, with a significant number of workshops conducted by different professionals from the sector.

The master's degree helps to understand, conceptualize and design digital graphic communication solutions from a functional perspective, always encouraging creativity and individual expression of the creative practice with a strategic professional support.

The program is aimed at Bachelor's degree students and students of other university studies related to the world of design, visual arts, creativity, photography, illustration, advertising and communication.

It is also aimed at professionals with previous experience, graphic design software skills, and a portfolio related to graphic design and visual communication.


The five main elements of the master's degree are: the ideation and conceptualization of a digital project; design software tools and skills as well as their relationship with the typology of each project; project practice based on different types of commercial assignments; research and development of a strategy focused on the users and digital interfaces they use; and the capacity to communicate the project with entrepreneurial values.

The course methodology includes classes with theoretical and practical formalization, guest lectures, creation and innovation workshops, group training tutorials and individual tutorials focused on the Final Project.

Learning and evaluation activities will be carried out through the written and video content, readings, case studies, group workshops, individual and group works, semi-professional assignments, real cases with invited companies, and oral presentations. In addition, students will have access to a common digital environment (Virtual Campus) as a repository for the classes.

Structure of the syllabus:
Module 1 - Graphic Design Basics

Module 2 - Digital Graphic Tools

Module 3 - Branding and Digital Strategy

Module 4 - Projects

Module 5 - Communication and Management

Module 6 - Professional Workshops

Module 7 - Master's Final Project


Module 1 - Graphic Design Basics

This module unfolds a wide range of artistic and design references and project principles in order to enable the students to assume professional assignments in graphic design and visual communication.

It works on creativity to initiate projects in digital formats. It also transmits a typographic base to develop any graphic design project, both analogical and digital.

  • History of Graphic Design
  • Graphic Design Basics
  • Cultural and Digital Trends
  • Typography

Module 2 - Digital Graphic Tools

This module trains students in basic graphic and audiovisual design programs and software to provide them with material and technological resources for prototyping and formalization of the projects.

  • Illustrator
  • Photoshop
  • InDesign
  • After Effects

Module 3 - Branding and Digital Strategy

This module delves into what a brand really is and what values it is made of. It includes knowledge about different technology interfaces that exist for the user experience with a brand, and it works on creativity to start a digital project with the right brand values.

  • Branding
  • UX
  • UI

Module 4 - Projects

This module trains students in different kinds of real professionally commissioned projects. It also trains them to transfer these projects from analogical to digital environment. This module combines the mastery of technological tools and technical knowledge for real graphic design projects with the basics of programming and web development in accordance with the user experience and the diversity of interfaces.

  • Illustration
  • Photography
  • Editorial
  • Visual Identity
  • Video and Multimedia
  • Web and Front-End Development

Module 5 - Communication and Management

This module enables students to understand the online communication in a contemporary manner and to understand different opportunities and needs that a user - who is always considered the center of the narrative and the main prescriber - may have.

  • Digital Communication
  • Project Management

Module 6 - Professional Workshops

This module is taught using real projects provided by companies and design professionals. Real cases are presented to students to provide them with artistic, design and entrepreneurial references at different levels. This will enhance their creative and innovative capacity for the execution of a project or professional assignment.

  • Branding
  • Storytelling
  • Advertising
  • Art Direction
  • New Digital Formats

Module 7 - Master's Final Project

Individual students guidance to help them formulate, plan and present their final project.

  • Tutorials
  • Final Project Presentation


Jordi Álvarez, Digital Communication & Branding
Yoli Inácio, Creative Director & Brand Strategist
Jorge Grimberg, Fashion journalist

Jorge Grimberg

Fashion journalist

Helena Sbeghen, Illustrator and visual artist

Helena Sbeghen

Illustrator and visual artist

Luca Picardi, Brand Strategist

Luca Picardi

Brand Strategist

Alex López, Programmer. Digitization of processes

Alex López

Programmer. Digitization of processes

Jordi Álvarez, Digital Communication & Branding

Jordi Álvarez

Digital Communication & Branding

Marina Colell, Graphic Designer. Digital Branding.

Marina Colell

Graphic Designer. Digital Branding.

Maria Carvajal, Digital Coach & Bussiness Developement

Maria Carvajal

Digital Coach & Bussiness Developement

Ethan Parry, Diseñador UX & Adobe XDI

Ethan Parry

Diseñador UX & Adobe XDI

Alejandro Walker, Brand Strategy & Design Thinking

Alejandro Walker

Brand Strategy & Design Thinking

Yoli Inácio, Creative Director & Brand Strategist

Yoli Inácio

Creative Director & Brand Strategist

Carolina Martin, Digital Marketing and Communication Planner

Carolina Martin

Digital Marketing and Communication Planner

Nelson Balaban, Graphic designer. Art director

Nelson Balaban

Graphic designer. Art director

Adriana Eskenazi, Photographer and visual artist

Adriana Eskenazi

Photographer and visual artist

Mar Bozareyes, Brand & Art Director

Mar Bozareyes

Brand & Art Director

Cristina Casademunt, Producer and Account Manager

Cristina Casademunt

Producer and Account Manager

Career opportunities

  • Graphic design and audiovisual design studios
  • Strategy design and digital projects studios
  • Communication and marketing departments
  • Creativity and user experience agencies
  • Advertising and communication agencies
  • Freelance profiles with projects related to graphic and audiovisual design

Payment methods

Total cost of the course: 9.210 €

The total cost includes an amount of 150 € concerning the university fees, the administration expenses and the compulsory insurances.

Payment methods

BAU, Arts and Design College of Barcelona offers different terms of payment:

  • Single payment: attracts a 3% discount over the total cost of the course excluding fees. An amount of 150 € concerning the university fees is added to the resulting cost

  • Part payment, in 3 instalments:
    • 1st payment, due on enrolment: consisting of 40 % of the fees excluding taxes. An amount of 150 € concerning the university fees is added to the resulting cost
    • 2nd payment, due November 5: consisting of 30% of the course excluding taxes
    • 3rd payment, due January 5: consisting of 30 % of the course excluding taxes

Students and former students of BAU benefit from 10% discount on any of the courses if they have exceeded at least 50% of the credits for a Degree, Higher Degree in Design or the Diploma in Graphic Design; or 100% of the credits for any of the Master’s or Postgraduate degrees.

More information about scholarships and grants.

Information about the registration process.

Academic regulations for Masters and Postgraduate Degrees of BAU.

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