
Master in Graphic Communication Design
A program designed to train competent professionals in communication strategies in digital environments, respecting brand values and taking into account the contemporary relevance of user experience.
Description of the curriculum
- Edition: 4th
- Teaching period: from October 2025 to June 2026. Final master's project presentation: June 2026
- Schedule: from Monday to Thursday from 6 p.m. to 9 p.m.
- Modality: on-site
- Language: English
- Price: 10.030 €
- Qualification: Master's Degree in Graphic Communication Design awarded by the UVic-UCC
- Credits: 60 ECTS
Presentation
This master's program trains international and creative profiles in graphic design and visual communication practice using a digital and a completely contemporary perspective which include the most disruptive concepts.
The structure of the curriculum is both artistic and technical, with an individualized follow-up and a global pedagogical vision, where real cases and the company are essential in the program's development.
The classroom is designed as a space for research, experimentation, innovation and entrepreneurship, with a significant number of workshops conducted by different professionals from the sector.
The master's degree helps to understand, conceptualize and design digital graphic communication solutions from a functional perspective, always encouraging creativity and individual expression of the creative practice with a strategic professional support.
The program is aimed at Bachelor's degree students and students of other university studies related to the world of design, visual arts, creativity, photography, illustration, advertising and communication.
It is also aimed at professionals with previous experience, graphic design software skills, and a portfolio related to graphic design and visual communication.
Syllabus
Module 1 - Design Culture and Fundamentals
This module introduces students to the historical foundations of visual communication and graphic design, exploring the evolution of design principles, typography and image composition. Building on this historical base, it delves into the fundamentals of communication, emphasizing how design elements are used to convey meaning effectively.
- History of Graphic Design
- Graphic Design Basics
- Cultural and Digital Trends
- Typography
Module 2 - Digital Tools and Creative Processes
Engages students with industry-standard tools, focusing on digital illustration, photo editing and vector-based design using the Adobe Suite and others software (Figma and emerging AI tools). This module emphasizes mastering tools for professional digital production.
- Illustrator
- Photoshop
- InDesign
- After Effects
Module 3 - Strategic Branding and Visual Identity
Focuses on brand creation and management, covering essential branding concepts, UX/UI design principles and aligning brand identity with strategic goals. Students learn to build brands with cohesive narratives and user-centered experiences.
- Branding
- UX/UI
Module 4 - Design Project Methodology
Provides hands-on experience in executing real-client projects, applying design methodologies (such as human-centered design, design thinking and prototyping) and working directly with client briefs. Emphasizes project lifecycle management, from initial research and concept development to final presentation.
- Illustration
- Photography
- Editorial
- Visual Identity
- Video and Multimedia
- Web and Front-End Development
Module 5 - Communication, Strategy and Professional Collaboration
This module focuses on developing advanced communication and project management skills while immersing students in industry practices. Students will explore strategic communication techniques, team collaboration and leadership dynamics while participating in professional workshops led by industry experts.
Emphasis is placed on branding, advertising, storytelling and creative problem-solving, providing students with insights into industry standards and challenges.
- Branding
- Storytelling
- Advertising
- Art Direction
- New Digital Formats
Module 6 - Master’s Final Project
The Master’s Final Project (TFM) is a deeply personal, self-immersive design project that allows students to express all the knowledge and skills gained throughout the program. Each student selects a specific emotion or personal theme that resonates with them and uses it as the foundation to create a real or imaginative brand.
While the project is personally relevant, it must be fully developed to meet professional standards, incorporating strategic thinking, design methodologies and suitable communication techniques. The outcome will reflect the student's unique creative vision while demonstrating their mastery of branding, graphic design and visual storytelling.
The execution, supervision, and evaluation of the TFM will preferably be individual, though it can also be done in groups. If the TFM is developed in a group, the Coordination team will determine the presentation format.
Teachers
Coordinator
Jordi Álvarez
Digital Communication & Branding
Coordinator & Teacher on the Master in Communication and Digital Content Creation
Coordinator
Yoli Inácio
Creative Director & Brand Strategist
Jordi Álvarez
Digital Communication & Branding
Agostina Benaglia
Creative Director at Domingo & Co-Founder
Mar Bozareyes
Brand & Art Director
Maria Carvajal
Digital Coach & Bussiness Developement
Marina Colell
Graphic Designer. Digital Branding.
Giuseppe Fioretti
Art Director and Graphic Designer
Yoli Inácio
Creative Director & Brand Strategist
Julio Martínez
Consultant, Director of Operations and Strategy at Domingo
Alex López
Programmer. Digitization of processes
Ethan Parry
UX designer and researcher
Luca Picardi
Brand Strategist
Helena Sbeghen
Illustrator and visual artist
Manuel Rodríguez Chavarría
Art director specialized in branding and editorial
Guest lecturers
In previous editions the Master has included the participation of:
- Luca Picardi. Brand Strategist who focuses on brand positioning and strategy.
- Mercè Soler. Artist specializing in book arts and spatial design.
Collaborating companies
In previous editions the master's degree has collaborated with:
Career opportunities
- Graphic design and audiovisual design studios
- Strategy design and digital projects studios
- Communication and marketing departments
- Creativity and user experience agencies
- Advertising and communication agencies
- Freelance profiles with projects related to graphic and audiovisual design
Admission and enrolment
Pre-enrolment and Admission
To apply for a master’s or postgraduate program at BAU, you must request your admission through the pre-enrolment process. Each application is evaluated by the program’s academic coordination team to balance the group composition and provide high-quality training.
BAU's master's and postgraduate programs have limited spots. The pre-enrolment process is carried out through admission rounds and remains open until all available spots are completed. Therefore, we recommend applying early to ensure your place in the program.
For detailed information on the required documents, the admission rounds and the steps to follow, please check the enrolment process for a master’s or postgraduate program.
Enrolment
Once the admission is confirmed, you will receive an email with the result and the instructions to complete your enrolment and confirm your place.
Two payment options are offered:
- Single payment (2% discount).
- Payment in 3 installments, with no additional charges.
Check here for full details on payment options and for scholarships and grants.
BAU students and alumni who have completed at least 50% of the credits for the Bachelor's Degree, Higher Degree in Design, or Graphic Design Diploma, or 100% of the credits for a Master’s or Postgraduate program, will receive a 10% discount.
Academic regulations for Masters and Postgraduate Degrees of BAU.
Download the brochure
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