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Master in Graphic Communication Design

A program designed to train competent professionals in communication strategies in digital environments, respecting brand values and taking into account the contemporary relevance of user experience.

Description of the curriculum

  • Edition: 4th
  • Teaching period: from October 2025 to June 2026. Final master's project presentation: June 2026
  • Schedule: from Monday to Thursday from 6 p.m. to 9 p.m.
  • Modality: on-site
  • Language: English
  • Price: 10.030 €
  • Qualification: Master's Degree in Graphic Communication Design awarded by the UVic-UCC
  • Credits: 60 ECTS

Presentation

This master's program trains international and creative profiles in graphic design and visual communication practice using a digital and a completely contemporary perspective which include the most disruptive concepts.

The structure of the curriculum is both artistic and technical, with an individualized follow-up and a global pedagogical vision, where real cases and the company are essential in the program's development.

The classroom is designed as a space for research, experimentation, innovation and entrepreneurship, with a significant number of workshops conducted by different professionals from the sector.

The master's degree helps to understand, conceptualize and design digital graphic communication solutions from a functional perspective, always encouraging creativity and individual expression of the creative practice with a strategic professional support.

The program is aimed at Bachelor's degree students and students of other university studies related to the world of design, visual arts, creativity, photography, illustration, advertising and communication.

It is also aimed at professionals with previous experience, graphic design software skills, and a portfolio related to graphic design and visual communication.

Syllabus

Module 1 - Design Culture and Fundamentals

This module introduces students to the historical foundations of visual communication and graphic design, exploring the evolution of design principles, typography and image composition. Building on this historical base, it delves into the fundamentals of communication, emphasizing how design elements are used to convey meaning effectively.

  • History of Graphic Design
  • Graphic Design Basics
  • Cultural and Digital Trends
  • Typography

Module 2 - Digital Tools and Creative Processes

Engages students with industry-standard tools, focusing on digital illustration, photo editing and vector-based design using the Adobe Suite and others software (Figma and emerging AI tools). This module emphasizes mastering tools for professional digital production.

  • Illustrator
  • Photoshop
  • InDesign
  • After Effects

Module 3 - Strategic Branding and Visual Identity

Focuses on brand creation and management, covering essential branding concepts, UX/UI design principles and aligning brand identity with strategic goals. Students learn to build brands with cohesive narratives and user-centered experiences.

  • Branding
  • UX/UI

Module 4 - Design Project Methodology

Provides hands-on experience in executing real-client projects, applying design methodologies (such as human-centered design, design thinking and prototyping) and working directly with client briefs. Emphasizes project lifecycle management, from initial research and concept development to final presentation.

  • Illustration
  • Photography
  • Editorial
  • Visual Identity
  • Video and Multimedia
  • Web and Front-End Development

Module 5 - Communication, Strategy and Professional Collaboration

This module focuses on developing advanced communication and project management skills while immersing students in industry practices. Students will explore strategic communication techniques, team collaboration and leadership dynamics while participating in professional workshops led by industry experts.

Emphasis is placed on branding, advertising, storytelling and creative problem-solving, providing students with insights into industry standards and challenges.

  • Branding
  • Storytelling
  • Advertising
  • Art Direction
  • New Digital Formats

Module 6 - Master’s Final Project

The Master’s Final Project (TFM) is a deeply personal, self-immersive design project that allows students to express all the knowledge and skills gained throughout the program. Each student selects a specific emotion or personal theme that resonates with them and uses it as the foundation to create a real or imaginative brand.

While the project is personally relevant, it must be fully developed to meet professional standards, incorporating strategic thinking, design methodologies and suitable communication techniques. The outcome will reflect the student's unique creative vision while demonstrating their mastery of branding, graphic design and visual storytelling.

The execution, supervision, and evaluation of the TFM will preferably be individual, though it can also be done in groups. If the TFM is developed in a group, the Coordination team will determine the presentation format.

See all the projects

Teachers

Jordi Álvarez, Digital Communication & Branding
Yoli Inácio, Creative Director & Brand Strategist
Jordi Álvarez, Digital Communication & Branding

Jordi Álvarez

Digital Communication & Branding

Agostina Benaglia, Creative Director at Domingo & Co-Founder

Agostina Benaglia

Creative Director at Domingo & Co-Founder

Mar Bozareyes, Brand & Art Director

Mar Bozareyes

Brand & Art Director

Maria Carvajal, Digital Coach & Bussiness Developement

Maria Carvajal

Digital Coach & Bussiness Developement

Marina Colell, Graphic Designer. Digital Branding.

Marina Colell

Graphic Designer. Digital Branding.

Giuseppe Fioretti, Art Director and Graphic Designer

Giuseppe Fioretti

Art Director and Graphic Designer

Yoli Inácio, Creative Director & Brand Strategist

Yoli Inácio

Creative Director & Brand Strategist

Julio Martínez, Consultant, Director of Operations and Strategy at Domingo

Julio Martínez

Consultant, Director of Operations and Strategy at Domingo

Alex López, Programmer. Digitization of processes

Alex López

Programmer. Digitization of processes

Ethan Parry, UX designer and researcher

Ethan Parry

UX designer and researcher

Luca Picardi, Brand Strategist

Luca Picardi

Brand Strategist

Helena Sbeghen, Illustrator and visual artist

Helena Sbeghen

Illustrator and visual artist

Manuel Rodríguez Chavarría, Art director specialized in branding and editorial

Manuel Rodríguez Chavarría

Art director specialized in branding and editorial

Guest lecturers

In previous editions the Master has included the participation of:

  • Luca Picardi. Brand Strategist who focuses on brand positioning and strategy.
  • Mercè Soler. Artist specializing in book arts and spatial design.

Collaborating companies

In previous editions the master's degree has collaborated with:

This Is Domingo

Kallan&Co

Urees

Career opportunities

  • Graphic design and audiovisual design studios
  • Strategy design and digital projects studios
  • Communication and marketing departments
  • Creativity and user experience agencies
  • Advertising and communication agencies
  • Freelance profiles with projects related to graphic and audiovisual design

Admission and enrolment

Pre-enrolment and Admission

To apply for a master’s or postgraduate program at BAU, you must request your admission through the pre-enrolment process. Each application is evaluated by the program’s academic coordination team to balance the group composition and provide high-quality training.

BAU's master's and postgraduate programs have limited spots. The pre-enrolment process is carried out through admission rounds and remains open until all available spots are completed. Therefore, we recommend applying early to ensure your place in the program.

For detailed information on the required documents, the admission rounds and the steps to follow, please check the enrolment process for a master’s or postgraduate program.

Enrolment

Once the admission is confirmed, you will receive an email with the result and the instructions to complete your enrolment and confirm your place.

Two payment options are offered:

  • Single payment (2% discount).
  • Payment in 3 installments, with no additional charges.

Check here for full details on payment options and for scholarships and grants.

BAU students and alumni who have completed at least 50% of the credits for the Bachelor's Degree, Higher Degree in Design, or Graphic Design Diploma, or 100% of the credits for a Master’s or Postgraduate program, will receive a 10% discount.

Academic regulations for Masters and Postgraduate Degrees of BAU.

Download the brochure

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