Master in Graphic Communication Design

The five main elements of the master's degree are: the ideation and conceptualization of a digital project; design software tools and skills as well as their relationship with the typology of each project; project practice based on different types of commercial assignments; research and development of a strategy focused on the users and digital interfaces they use; and the capacity to communicate the project with entrepreneurial values.

The course methodology includes classes with theoretical and practical formalization, guest lectures, creation and innovation workshops, group training tutorials and individual tutorials focused on the Final Project.

Learning and evaluation activities will be carried out through the written and video content, readings, case studies, group workshops, individual and group works, semi-professional assignments, real cases with invited companies, and oral presentations. In addition, students will have access to a common digital environment (Virtual Campus) as a repository for the classes.

Structure of the syllabus:

Module 1 - Graphic Design Basics

Module 2 - Digital Graphic Tools

Module 3 - Branding and Digital Strategy

Module 4 - Projects

Module 5 - Communication and Management

Module 6 - Professional Workshops

Module 7 - Master's Final Project

Module 1 - Graphic Design Basics

This module unfolds a wide range of artistic and design references and project principles in order to enable the students to assume professional assignments in graphic design and visual communication.

It works on creativity to initiate projects in digital formats. It also transmits a typographic base to develop any graphic design project, both analogical and digital.

• History of Graphic Design
• Graphic Design Basics
• Cultural and Digital Trends
• Typography

Module 2 - Digital Graphic Tools

This module trains students in basic graphic and audiovisual design programs and software to provide them with material and technological resources for prototyping and formalization of the projects.

• Illustrator
• Photoshop
• InDesign
• After Effects

Module 3 - Branding and Digital Strategy

This module delves into what a brand really is and what values it is made of. It includes knowledge about different technology interfaces that exist for the user experience with a brand, and it works on creativity to start a digital project with the right brand values.

• Branding
• UX
• UI

Module 4 - Projects

This module trains students in different kinds of real professionally commissioned projects. It also trains them to transfer these projects from analogical to digital environment. This module combines the mastery of technological tools and technical knowledge for real graphic design projects with the basics of programming and web development in accordance with the user experience and the diversity of interfaces.

• Illustration
• Photography
• Editorial
• Visual Identity
• Video and Multimedia
• Web and Front-End Development

Module 5 - Communication and Management

This module enables students to understand the online communication in a contemporary manner and to understand different opportunities and needs that a user - who is always considered the center of the narrative and the main prescriber - may have.

• Digital Communication
• Project Management

Module 6 - Professional Workshops

This module is taught using real projects provided by companies and design professionals. Real cases are presented to students to provide them with artistic, design and entrepreneurial references at different levels. This will enhance their creative and innovative capacity for the execution of a project or professional assignment.

• Branding
• Storytelling
• Advertising
• Art Direction
• New Digital Formats

Module 7 - Master's Final Project

Individual students guidance to help them formulate, plan and present their final project.

• Tutorials
• Final Project Presentation