CEO & Founder of El Cactus Project and director of strategy at Xavier Olivé Food branding.

Degree in Advertising and Public Relations and a degree in Brand Strategy and Advertising Creativity from Pompeu Fabra University and a professional career in the world of brand strategy. I have developed positioning and innovation projects for several brands of companies such as Heineken, Vodafone, Coca Cola, Danone, Idilia Foods, Adam Foods, P & G, Unilever, Reckitt Benckiser, BBVA, Brown Forman or Mahou San Miguel among others. Especially for Europe, Asia and South America.