
Postgraduate Degree in Packaging Design
Packaging is the primary resource through which brands can connect with people in a sensorial and three-dimensional manner. Learn how to create unique experiences that will ultimately become part of users’ daily lives, and enhance their engagement with brands.
Description of the curriculum
- Edition: 15th
- Teaching period: from October 2025 to June 2026. Final master's project presentation: June 2026
- Schedule: Monday and Wednesday from 6 p.m. to 9 p.m.
- Modality: on-site
- Language: Spanish
- Price: 5.200 €
- Qualification: Postgraduate Degree in Packaging Design awarded by the UVic-UCC
- Credits: 30 ECTS
Presentation
Packaging designers are now a key part of companies. Their abilities, knowledge and techniques have allowed them to consolidate their positions in strategic roles within multidisciplinary teams.
Our Postgraduate Degree in Packaging Design presents a training programme that combines strategy, creative thinking, design, sustainability and volume to lay solid foundations that will allow tomorrow’s packaging designers to communicate, both formally and graphically, the attributes of a product and design the packaging of the future. This is complemented by theoretical and practical training and workshops in which all the acquired knowledge is applied.
Students will learn to transform a strategy into a unique and distinctive concept and design for packaging, and to apply the acquired knowledge to packaging for a specific sector/field. They will also be taught to apply creative tools and techniques for the creation of packaging that will enable them to compete in the market at a professional level while acquiring a broad vision of packaging design that will facilitate optimal integration into multidisciplinary work teams.
In the concluding part of the postgraduate degree, students will prepare a Final Project which will require them to create a piece of ethical and sustainable packaging.
This course is oriented towards graduates and those with advanced vocational training in plastic arts, graphic design, industrial design, marketing and advertising, as well as sector professionals who do not possess specific qualifications but can demonstrate professional experience and would like to acquire the necessary knowledge to participate in the process of strategising, creating and developing packaging designs.
Syllabus
Module 1 - Packaging strategy and management
During this introductory module, students will acquire a holistic view of the true significance of packaging design and its construction process as a key element of brands. They will learn to master the general framework of a packaging project and develop the ability to scale and subsequently develop the creative projects that will be offered to them.
- The creative process of packaging design.
- Brand strategy and experience applied to packaging.
- Benchmark: analysis of the competition.
- Contact points beyond packaging.
- Ethical, conscious and responsible packaging. Role of the designer.
Module 2 - Research, trends and AI applied to packaging
The student will understand the moment of change that this discipline is experiencing and will know where its future is headed, taking into account the trends that surround us: new habits, new channels, new technologies and the impact of AI on the creation and management of packaging. Packaging specialist designers are key agents of this change.
- Consumer and packaging trends.
- Research techniques and methodologies.
- The future of packaging: new technologies and AI.
Module 3 - Creative tools and art direction for packaging design
Through theoretical and practical sessions on the various key creative tools used in the construction of packaging, students will learn how to create a big idea, master the visualisation of the mood board and develop the art direction for packaging design, with particular emphasis on typography, photography and illustration.
- Big idea: conceptualisation and creativity.
- Mood board: research and creative approach to the project.
- Art direction: from the concept to the visualisation, graphic visual system, illustration and photography.
- Typography: the possibilities for typography in packaging, basic typographic elements, micro- and macro-typography.
- Illustration: the possibilities for illustration in packaging, illustration styles, illustration and concept.
Module 4 - Technical tools and software for packaging design
Through theoretical and practical sessions covering the creative tools used to construct packaging, students will acquire specific knowledge of computer software, as well as an understanding of the possibilities available to them when it comes to final art, materials and finishes.
- Photoshop applied to packaging.
- Illustrator specific for packaging.
- Graphic production: Graphic production process. Printing techniques. Preparation of final artwork for printing. Models.
- Materials and finishes: types of substrates and finishes, conditions of printing systems.
Module 5 - Ecodesign and sustainable packaging
In this module, students will receive an introduction to the world of ecodesign as it applies to packaging and an understanding of the significance of developing the vision, tools and processes required to apply sustainability to packaging design in a holistic manner.
- Sustainability fundamentals, product life cycle and improvement strategies.
- Qualitative environmental analysis of packaging.
- The search for design that incorporates the environmental vector.
- Creativity and conceptualisation: the limitations to finding innovative sustainability-related ideas.
Module 6 - Packaging volume
Students will gain an understanding of the creative process behind a volume design – concept, uses, shapes, materials, textures, colour scheme, etc. – from the initial briefing onwards, while appreciating the context of the market and considering the user experience of the packaging.
- Volume: benchmark from the perspective of volume.
- Usability: research focused on the user and usability of packaging.
- Creativity and conceptualisation: from the idea to the reality of the volume of the packaging.
Module 7 - Practical workshops
Notable professionals will deliver five specific workshops covering everything from the briefing to the creative solution in five different areas. Each workshop will take a different sector as a starting point from which the project can be developed. During the workshops, students will acquire an understanding of the various competitive environments, enabling them to apply the methodologies, tools and knowledge acquired during the postgraduate degree to establish themselves in a practical and experimental manner.
Focus areas developed in the specific workshops:
- Niche perfume packaging (by the author).
- Sustainable packaging.
- Experimental packaging.
- Illustrative packaging.
- Packaging for innovation – TFP.
Postgraduate Degree Final Project
To conclude the course, each student will develop a final postgraduate degree project that represents an in-depth exploration of the strategy, conceptualisation and design of innovative packaging that aims to have a positive impact on society. The methodology and creative process that have been imparted throughout the Postgraduate Degree in Packaging Design will provide a framework and students will be required to present the results of their efforts before a panel. With assistance from their tutors, students will choose the starting point for their projects for the work that will subsequently be produced.
- Final Project structure.
- Individual and group follow-up tutorials.
Teachers
Coordinator
Enric Batlle
Creative Director / CEO Batllegroup
Coordinator of the Master’s Degree in Branding and Packaging
Coordinator
Paula Batlle
Head of Growth & Innovation at Batllegroup
Guillem Casino
Technological coaching for graphic design
Gerard Miró
Graphic Designer
Anna Muni
Head of Strategy and Innovation en Batllegroup
Clara Pousa
Graphic Designer
Philip Stanton
Bachelor's Degree in Fine Arts
Guest lecturers
In previous editions the Postgraduate has included the participation of:
- Enric Aguilera. Designer, director and founder of Enric Aguilera Asociados.
- Oscar Camps. Rescuer, activist, founder and director of the NGO Proactiva Open Arms.
Collaborating companies
In previous editions the postgraduate's degree has collaborated with:
Career opportunities
- Branding and packaging agencies.
- Sustainability and industrial design studios.
- Companies that manage brands and products and/or perform the design of these elements in-house, be they manufacturing or distribution companies.
- Studios with creative teams.
Associated company
The postgraduate Degree in Packaging Design is closely linked to the prestigious communication agency Batllegroup - leader in strategy and innovation and specialised in creating brands, products and services that connect with people who follow the latest trends.
Admission and enrolment
Pre-enrolment and Admission
To apply for a master’s or postgraduate program at BAU, you must request your admission through the pre-enrolment process. Each application is evaluated by the program’s academic coordination team to balance the group composition and provide high-quality training.
BAU's master's and postgraduate programs have limited spots. The pre-enrolment process is carried out through admission rounds and remains open until all available spots are completed. Therefore, we recommend applying early to ensure your place in the program.
For detailed information on the required documents, the admission rounds and the steps to follow, please check the enrolment process for a master’s or postgraduate program.
Enrolment
Once the admission is confirmed, you will receive an email with the result and the instructions to complete your enrolment and confirm your place.
Two payment options are offered:
- Single payment (2% discount).
- Payment in 3 installments, with no additional charges.
Check here for full details on payment options and for scholarships and grants.
BAU students and alumni who have completed at least 50% of the credits for the Bachelor's Degree, Higher Degree in Design, or Graphic Design Diploma, or 100% of the credits for a Master’s or Postgraduate program, will receive a 10% discount.
Academic regulations for Masters and Postgraduate Degrees of BAU.
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