Qualifications and academic training

• PhD in Human-Computer Interaction at the Department of Computer Engineering, University of Florence, Italy (2004-2007)
• Advanced urban design course, ARSNOVA, Academy of Digital Art, Italy (2003)
• Degree in Communication Technology Design (Laurea Magna Cum Laude), University of Siena, Italy (1997-2003)

Activity and/or professional career

Strategic design leader of product and service strategies, combining solid experience in Design Research, CX/UX, IxD, Service and Communication.
She has led creative teams for the past 10 years, delivering successful solutions to the market for professional production systems, enterprise workflows, customer service and support models, on-demand consumer digital platforms, and healthcare.
After more than 12 years at HP, in 2022, he joined Roche Diagnostics to lead the Design Research function.

Investigation

• DARC, Milan. External consultant for the Domus Academy Research and Consulting Unit (2009-2010)
• She has participated in different research projects from the University of Siena as UX Designer (postdoc, 2007-2009), research assistant (2004-2007) or design analyst for various projects: ITSME (2009), Quest-It (2008), MPS Operational Consortium (MPS Banking Group) (2007-08)
• IROMEC, specific research project co-financed by the European Commission within the RTD activities of Strategic Objective SO 2.6.1 “Advanced Robotics” of the VI Framework Program

Publications

• Opening the Design Space: The Soft Set of Requirements in conference proceedings at Designing Interactive Systems, Cape Town, South Africa (2008)
• Supporting inspection strategies through palpable assemblies. In collaboration, Designing for Palpability Pervasive Conference, Toronto, Canada (2007)
• Active surfaces: a novel concept for end user composition. In collaboration, proceedings of the NordiCHI conference, Oslo, Norway (2006)
• La casa li sua metamorfosi. In collaboration, National Congress, SIE (Società Italiana di Ergonomia Cognitiva), Milan, Italy (2006)
• Engaging with artificial pet. In collaboration, proceedings of the annual conference of the European association of cognitive ergonomics (EACE 2005), Crete, Greece (2005)
• Playing with emotions. In collaboration, proceedings of the 12th European Conference on Cognitive Ergonomics (ECCE-12), Living and Working with Technology, University of York, United Kingdom (2004)

Work

• The Artificial Revolutions (2023)
• A day in a life at HP. Service Design Days (2016)
• Work in progress: The beauty of a never-ending process. Design for Change TRANSFORMERS; Hamburg (2015)
• She has been an invited speaker at different international conferences and design spaces such as Service Design Days (Barcelona), IxDA (Munich), Drupal Developers Days (Milan), EIT Innovation talks (University of Trento), CHI (Boston), DMI Night Out (Hamburg).
• She has also given seminars and workshops at the University of Siena, the Domus Academy of Milan, the University of Sassari (Italy), the International Conference on Interaction Design and Children (Como, Italy) or the Creativity Festival in Florence (Italy)

Awards

• Winner with the ARSNOVA team of the contest promoted by the Telecom Italia Group for the redesign of the company's web portal (2003)
• Winner of the scholarship offered by Telecom Italia dedicated to the redesign of the information architecture of the company's website (2003)