Packaging: Innovation and Sustainability

Packaging: Innovation and sustainability (in collaboration with Batllegroup) offers an immersion in the innovative and sustainable aspects of packaging design and development.

Students will explore cutting-edge packaging technologies, sustainable materials, and design principles aimed at reducing the impact of packaging on the environment.

The course is aimed at those with a passion for the intersection of design, innovation, and environmental sustainability in the packaging industry.

This course is part of the program in Branding & packaging: fusing strategy, innovation and sustainability (in collaboration with Batllegroup). Students can combine classes in this course with Branding: Strategy and purpose.

• Analyse current trends in container design and their impact on the packaging industry.
• Understand the fundamental principles of sustainable design and their application in the development of environmentallyfriendly packaging.
• Assess the importance of innovation in materials and technologies for the creation of more efficient and environmentallyfriendly packaging.
• Identify and assess various sustainable materials used in packaging design, considering their viability and applicability.
• Develop packaging design skills, with a focus on waste reduction and the optimisation of resources.
• Explore minimalist and functional packaging strategies to improve sustainability and efficiency in product packaging.
• Apply ecological design principles in the creation of packaging that contributes to the circular economy and resource conservation.
• Analyse case studies of leading brands in the successful implementation of sustainable packaging strategies.
• Prepare to face challenges and take advantage of future opportunities in the packaging industry, anticipating trends and demand in the market.

Introduction to Packaging

• Basic principles of sustainable packaging.
• Trends and demand in the market re sustainability.
• The importance of packaging design in reducing environmental impacts.

Research & Innovation in Packaging

• Innovations in manufacturing processes and materials.
• Advanced printing and labelling techniques.
• Nanotechnology and other emerging trends in the packaging industry.

Sustainable materials

• Evaluation of alternative and biodegradable materials.
• Design with a circular “green economy” approach.
• Case studies of leading brands in the implementation of sustainable materials.

Design for sustainability

• Principles of ecological design.
• Waste reduction and the optimisation of resources.
• Minimalist and functional packaging strategies.

Future Trends in Packaging Design

• Analysis of current and future trends in packaging design.
• The impact of technology and innovation in the evolution of packaging.
• Preparation for future challenges and opportunities in the packaging industry.

In classes there will be appropriate workshops so that students can acquire the necessary knowledge.

Batllegroup is an independent branding and packaging agency founded more than 30 years ago in Barcelona. The Batllegroup team carries out projects hand-in-hand with its clients to create brands, products, and services that connect with people through new trends, strategy, and innovation, with a focus on projects from the lab, the new area within Batllegroup that brings them closer to the future through thinking, co-creation, and research.

At Batllegroup, the team helps brands connect with people through design. Design based on sustainability and people.