Design expert with experience in UX/UI and digital transformation. As Head of Growth & Innovation at Batllegroup, she leads impactful design strategies, focused on inclusive and sustainable solutions. She is an expert in branding, packaging and UX/UI design, she has led projects that redefine brand narratives and promote innovation. With a large professional experience, and well-known clients from the strategic definition side, his leadership style fosters collaboration and drives transformative results.

End-to-end designer who, in her professional career, has touched all phases of design, specializing in digital and innovative design, as well as the creation and moderation of workshops for big brands. In addition, it stands out for its user-centered approach, applying methodologies such as Design Thinking and in-depth knowledge of various methodologies for the creation of creative strategies and concepts. Passionate about spotting problems, understanding them with users, and finding user-centric solutions, Paula is a driving force in the constant pursuit of customer-focused excellence and innovation.

Education

• Bachelor's Degree in Design, BAU College of Arts and Design
• Master's Degree in Digital Experiences, BAU College of Arts and Design
• MBA, EAE Business School