A designer trained at BAU, he began his career at the advertising agency La Despensa, which helped him see that he did not like agency work. With Enric Aguilera he began to explore the world of packaging, which sparked his interest in get deeper into photography. He took his first steps in this field working as an assistant to José Manuel Ferrater. He started as an assistant and ended up becoming an art director for fashion campaigns and editorials. After an extensive period working as a freelancer in design and photography, 10 years ago he joined the Batllegroup team as a designer and strategist.