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Diseño de sistemas visuales

Sara Landeira

Graphic Designer at What The studio

With a background in illustration and after having begun her professional career in packaging and editorial design studies in Barcelona, Sara relocated to Amsterdam to develop her creative profile according to the principles of Dutch design: functionality, simplicity and conceptual quality. She spent seven years working at De Designpolitie and What Design Can Do, before becoming a co-founder of What The studio. As a designer, Sara primarily focuses on the development of visual systems for identities and creating images with a strong communicative power.

What The is an Amsterdam-based design studio founded by Sara Landeira and Ekhiñe Domínguez which develops many types of communication projects, whether they relate to visual identities, campaigns, event design, printed publications, web design or art direction for photo shoots.

What The studio works with a diverse range of clients including Amsterdam University of the Arts (AHK), Nederlands Theater Festival, the Makers Unite collective of creative refugees, the world famous ice cream brand Ben & Jerry's, and the Dutch Ministry of Justice and Security (Ministerie van Justitie en Veiligheid).

In the past year, What The studio’s work has been acknowledged with a Dutch Creativity Award (from ADCN), an Innovation Award (from the Dutch Ministry of Justice and Security), and two nominations for the European Design Awards.


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