Marketing and Fashion

This subject belongs to the department of Cultural Contexts

Studies: Bachelor Degree in Design
Credits: 6 ECTS
Year: Fourth year
Type: Elective
Mention: Fashion Design Itinerary
Subject code: GDVM44

Description

In this course, the student will get to know the fundamentals of marketing and learn how to manage projects that require analytical skills. They will get familiar with creative management tools through research processes and workshops. They will critically analyze current business models and reason new avenues of improvement in the fashion industry from an ethical, collaborative and disruptive design perspective.

Course Syllabus

Teachers

Jordi Álvarez

Digital Communication & Branding

Elisabet Coll-Vinent

Periodista especializada en Comunicación de Moda y Marketing