Go back to Bachelor Degree in Design
Marketing and Fashion
This subject belongs to the department of Cultural Contexts
- Studies: Bachelor Degree in Design
- Credits: 6 ECTS
- Year: Fourth year
- Type: Elective
- Mention: Fashion Design Itinerary
- Subject code: GDVM44
Description
In this course, the student will get to know the fundamentals of marketing and learn how to manage projects that require analytical skills. They will get familiar with creative management tools through research processes and workshops. They will critically analyze current business models and reason new avenues of improvement in the fashion industry from an ethical, collaborative and disruptive design perspective.
Teachers
Jordi Álvarez, Digital Communication & Branding
Jordi Álvarez
Digital Communication & Branding
Elisabet Coll-Vinent, Periodista especializada en Comunicación de Moda y Marketing
Elisabet Coll-Vinent
Periodista especializada en Comunicación de Moda y Marketing