Master in Graphic Communication Design

Luca Picardi

Brand Strategist

Qualifications and academic training

  • Creative Leadership, Royal College of Arts, London (2021)
  • MA Communication Design, Central Saint Martins (2013-2015)
  • MA Graphic Design, BAU, Barcelona (2012)
  • BA Anthropology, University of Sussex (2009-2012)

Activity and/or professional career

He is a brand strategist, who looks at creating new futures and possibilities for businesses.
Working across brands and products — this has seen him imagine digital futures for household names, grow tech start-ups into industry leaders and build global esports ecosystems.

Currently is working with Kallan, a design studio for technology-driven businesses. Previously he worked with DesignStudio, Made Thought, Fjord and Idea Couture. He has made workshops, courses and exhibited his design and research in contexts from London Design Festival and Central Saint Martins to the Design Museum and Helsinki Design Week


His self-directed work has been published on The Guardian, Vice, It’s Nice That and Il Post


He has participated in events such as the Helsinki Design Week, the London Design Festival, the Future Cities festival or in Pecha Kucha sessions; he has also presented his work at the Helsinki Design Museum.


British Council Designer in Residence