Master in Graphic Communication Design

Giuseppe Fioretti

Art Director and Graphic Designer

Qualifications and academic training

Academy of Fine Arts in Naples. Master's Degree in Art and Design Research (MURAD) from Eina Barcelona.

Actividad y/o trayectoria profesional

I began my career as a graphic designer and art director, collaborating with small businesses while working on my personal design and art projects. One of my projects gained recognition on social media, which provided me with greater visibility and opened numerous opportunities in my professional journey. This exposure allowed me to start working with renowned brands such as Nike, Desigual, and other industry leaders.

Throughout my collaboration with these well-known brands, I honed my leadership and communication skills. Today, I have over 10 years of experience in the field of visual communication. One of my most notable achievements is the creation and design of the logo and brand identity for the Desigual brand.

Research

I have always felt a deep affinity for blending art with design, a connection that seemed unthinkable during my years of training as a designer. In my view, art brings a dimension to design that the latter could not achieve on its own, and vice versa. This symbiosis enriches design with a unique essence, infusing it with soul, while art benefits by becoming more realistic and accessible. Together, they allow design to acquire depth, and art to connect with a broader and more concrete audience.
 

Premios / Méritos

  • 2020: Barcelona / Winner of a Laus Award for the logo design project for the Spanish brand Desigual.
  • 2015: Valencia / Winner of the competition for the new corporate identity of the Master's Degree in Artistic Production at the Polytechnic University of Valencia, for its tenth anniversary.
  • 2009: Naples / First prize in the competition organized by the Humanitarian Society of Piero Amos Nnannini with the photograph "Il dolore silente" ("The Silent Pain").
  • 2008: Naples / First prize in the logo design competition for the Wako World Kickboxing Championship, organized by the Naples City Council.