Product design week: Immersion in the creation of digital products

The program offers a complete vision of digital product design, bringing theory and practice together in the professional fields of the product. Through critical analyses, participants will explore the approaches and methodologies of leaders in digital product design, from conceptualisation to execution and evaluation in the market.

Students will be able to delve into the various interpretations of product design, learning directly from Product Leads in Design and Management fields of leading companies, who will demonstrate the culture, methodology, and processes of digital product design.

We will understand the product strategy, UX research methods, and metrics that guide them in order to know first-hand how the best digital products are created.

Combining sessions on theory with networking opportunities and interactive discussions, this course not only imparts knowledge but also prepares students to anticipate and contribute to future trends in digital product design.

The program also encourages critical thought among different methodological approaches and interdisciplinary collaboration, elements that are essential in a field that is in a state of constant flux.

• Understand different approaches to product creation.
• Learn about the reality of the digital industry in product design.
• Understand product discovery methodologies.
• Analyse and assess models for organisation and collaboration between product teams.
• Apply practices for AI use in product creation.

Each of the five sessions that make up the program will be led by a professional from a different leading product business.

The sessions will consist of a first part in which the speaker will give a presentation, and a second consisting of a workshop or debate systems to analyse the approach to product creation.

The session will close with a retrospective segment, in which everything learned each day will be analysed.

* The program includes lunch.

Runroom is a digital business consultancy that was created in 2003. It has a team of more than 60 professionals expert in digital businesses consulting, customer experience, technology and innovation, experience design, performance media, data & analytics, and inbound marketing.

Analysts, creatives, techies, and marketers who face great challenges and have one objective: to create digital products and services that take advantage of the latest advances in technology to grow businesses from a customer-centric approach. The objective of all of the above is to expand and accelerate businesses, connect with new audiences, guarantee an excellent customer experience, and establish a solid digital presence.