Design Thinking for Innovation

Design thinking is core to many of the most successful businesses, and combines critical thinking and creativity to solve problems. Design thinking for innovation teaches you how to apply the best creative and analytical tools to develop real solutions for real needs, including personas, empathy mapping, prototyping and iteration models.

Our design thinking course encourages you to think differently. You will learn the techniques that allow you to solve the right problem, in the right way and put yourself in your customers' shoes. Throughout the course, you will work on your own problem and complete a design thinking project that you can present back to your organisation, start-up, or peers. Change your mindset to focus on solutions and boost creativity in your workplace.

BAU offers this intensive online specialisation course in collaboration with RMIT University in Australia with the aim of bringing the methods of this prestigious institution to design professionals in Europe.

Throughout the course, you’ll work to on your own problem statement and complete your own design thinking project that you'll pitch to your mentor. You will explain your design thinking solution and the process that guided your findings. You'll be able to take your project with you and present back to your organisation, start-up or peers.

Method of study

Online learning, including interactive videos, assignments and prescheduled webinars and 1:1 online sessions with mentors and industry experts.

Human Centred Design

• What is HCD?
• Your HCD Journey
• The Double Diamond
• Milestone: Present your design challenge

Get to know your costumer

• Why talk to humans now?
• Know your costumer
• Empathy mapping and personas
• Milestone: Know your customer

Frame the challenge

• Find insights from research
• Develop costumer insights
• Frame your design challenge
• Milestone: Solve the right problem

Ideate and prototype

• Ideation
• Rapid low-fi prototyping
• Prototype towards a design solution
• Milestone: Ideate and prototype

Iterate and pitch your solution

• Iteration
• Test and learn
• Pitch your solution
• Milestone: Pitch your solution

Review and what’s next

• Review your pitch
• Product roadmap and MVP
• User Experience (UX)
• Milestone: Feedback and results

Cost of the course: 760€

This course does not offer discounts to former BAU students because it is not an exclusive education program of the centre, but of our partner RMIT University.