Fernando Aguileta de la Garza
Graduate in Communication specialising in the Fashion and Visual Culture sectors.
Graduate in Communication specialising in the Fashion and Visual Culture sectors. History and Marketing lecturer for the Fashion itinerary of the Bachelor’s Degree in Design from Bau Design College. Guest lecturer at IDEC-UPF and the Complutense University of Madrid. ELLE magazine. Training Associate at SOFOCO, with experience in mass-consumption marketing, research, journalism and managing freelance projects for: GRAZIA magazine, modaes.es, Grupo Editorial Planeta, ACTM Clúster Tèxtil Moda de Catalunya.
A historical documented journey exploring clothing styles through the 20th and 21st centuries that will provide students with the resources to acquire knowledge on the most iconic clothing elements of each decade and on the development of the current fashion system and its main representatives.
1. The Belle époque (1900-1914).
- The 'demi-monde', fashion’s driving force.
- The ‘S’-shaped silhouette and directory line.
- The Russian ballet and fashion.
- Male Anglomania.
- The new sportswear.
- The bohemian style.
- The fashion of artistic avant-gardes.
2. World War I (1914-1919).
- The new feminine style.
- Films and dance as creators of style.
3. The 20s.
- 'Garçonnes' and 'Oxbridges', the new models.
- Modernity in fashion.
- The American fashion industry.
4. The 30s.
- The return to classicism.
- Hollywood, the dream factory.
- Photographic surrealism versus realism.
- The Wall Street Crash and haute couture.
- The 'London cut'.
- Gangster aesthetics.
- New summer clothing.
5. The 40s.
- World War II (1939-1945).
- Military style.
- The 'American look'.
- The first marginal fashions: zoots and zazous.
- The theatre of fashion.
- The scandals of fashion: from the new look to the bikini.
- From 'ready to wear' to 'prêt-à-porter'.
6. The 50s.
- The decade of conformity.
- The return to glamour.
- The birth of sportswear.
- The new strategies of haute couture.
- Savile Row and Brioni.
- The casual style.
- Youth as a model: beats, existentialists, city cowboys, rockers and teds.
7. The 60s.
- The generational fashion revolution.
- The development of prêt-à-porter.
- 'Swinging London' and new boutiques.
- The 'Peacock Revolution'.
- Youth, fashion and music, the keys to the decade.
- Mods, hippies and psychedelia.
- Detects actual needs or speculates about new scenarios and evaluates the results from an analytical and critical perspective.
- Proposes creative solutions for existing needs and/or creates new ones with a respectful approach to users and the environment.
- Acquiring the ability to gather and interpret relevant data and information which will be the foundation –whenever it is deemed necessary and pertinent– for reflections related to social, scientific or ethical matters within the field of design.
- Assumes different types of responsibilities in collaborative and individual work and assesses the results obtained.
- Provides critical arguments from the history of fashion to present it as a never-ending source of inspiration for the development of current creativity.
- Identifies the birth and development of the fashion industry, its main objectives representatives and objective mechanisms for action.
- Understands the origins of fashion brands and understands the concepts of their proposals for each season.
- SS1. Critical analysis and evaluation of the consequences and implications of proposals raised in design projects, both the student’s own and those of others, and their adjustment to suit the social, economic, political and cultural context.
- SS2. Integration of knowledge and approaches related to cultural, artistic and historical references in design, to practical design projects in creative and innovative ways.
- SS4. Apply appropriate methodologies and varied research according to the subject matter, both for knowledge management and for formal experimentation and production that meets academic and professional standards.
- Observation of participation
- Monitoring of the work produced
- Reports from students and tutors
- Specific tests: exams
- Realisation of works or projects