Typography I

Teaching staff

Jesús Morentin

Jesús Morentin

Typography teacher.

Bachelor’s degree in Design from the Universidad Ramon Llull URL. Coordinates BunkerType.

 

Noe Blanco

Noe Blanco

MA in Typeface Design from the Royal Academy of Art (KABK), Den Haag.

Noe Blanco is a graphic and typeface designer from Barcelona, where she also completed her graphic design studies at BAU, and later a Master’s Degree in Advanced Typography at Eina. In 2010 she moved to The Netherlands to pursue a Master’s Degree in Type and Media at KABK in The Hague. Since then, she has worked full-time designing and producing typefaces, and optimising fonts for screens. She is currently also a lecturer of typography at several schools in Barcelona. Her recent work includes projects for Underware, Emtype, Klim Type Foundry, Jordi Embodas and Letterjuice, among others.

Fact sheet

Formal qualifications: Bachelor's Degree in Design

Credits: 6

Course: Third

Typology: Elective Graphic Design

Code subject: GDVG23

INTRODUCTION

  • Enhance the knowledge and use of typography as a basic tool of graphic design to ensure the achievement of good graphic results by means of typography.
  • Acquire the necessary skills to correctly develop projects using typography and solve functional problems related to reading.
  • Develop an understanding of and ability to use technical and professional typographical vocabulary.
  • Improve knowledge of typographic design in order to assess its importance as an element of personal expression.
  • Develop the analytical skills concerned with decision making related to typography and promote good font selection.
  • Expand the understanding of the historical route of typography.
  • Acknowledge the technical and duplication aspects that determine the proper display of typography.

 

CONTENTS

0.Introduction

  • What is typography.
  • Typographic design towards designing typefaces.
  • Some ideas on semiotics and communication theories.

1. History

  • Origins of writing. First alphabets.
  • Evolution of the need calligraphy.
  • The printing.
  • Evolution formal typography.
  • Digital typography.

2. The letter

  • Reading: how the human eye reads the printed word.
  • Nomenclature of the type parts.
  • The font family. Classification.
  • The shape and contraforma.
  • Optical corrections.

3. The word

  • Interlletrat.
  • Connotations graphical expressive typefaces.
  • Logo.

4. Text

  • Text line and space enters words.
  • Body and spacing.
  • Hierarchies.
  • Gray continued.
  • Whites. Composition.

 

LEARNING OUTCOMES

  • Proper application of typography in their various projects.
  • Identification of the different typographic styles.
  • Students identify and correct the forms, counter forms and white space between letters.
  • They show that they have acquired an advanced in-depth knowledge and understanding of theoretical and practical concerns.

 

SPECIFIC SKILLS

  • SS2. Integration of knowledge and approaches related to cultural, artistic and historical references in design, to practical design projects in creative and innovative ways.
  • SS5. Excellent command of languages of expression, graphic representation techniques, digital imaging tools, and formal and manual production techniques specific to different fields of design, thereby enabling their consistent application in the experimentation, development, execution and presentation processes inherent to professional projects.
  • SS8. Mastering the use of aesthetic and symbolic codes of communication, as well as specific design languages, to adapt the communicative intention of any given project to the vision of the user.

 

EVALUATION

  • Observation of participation
  • Monitoring of the work produced
  • Realisation of works or projects