Digital Creation and Authorship I

Teaching staff

Marina Gil

Marina Gil

Bachelor's Degree in Graphic Design from Bau Design College of Barcelona.

Fact sheet

Formal qualifications: Bachelor's Degree in Design

Credits: 6

Course: Third

Typology: Elective Audiovisual Design

Code subject: GDVA13

INTRODUCTION

The course provides theoretical and practical knowledge about the fundamentals of graphic design and visualisation of information with emphasis on their application on the screen and in the audiovisual environment.
Students will be able to:

  • 1. Apply the specific knowledge of graphic language that will they will acquire during the semester to the development of various projects.
  • 2. Conduct informative research of documentaries and resources appropriate to the aims of each project.
  • 3. Identify the expressive and communicative resources of graphic language.
  • 4. Integrate graphic design into video to create a formal, communicative whole.
  • 5. Distinguish the typographical and architectural components from the audiovisual medium.
  • 6. Have a fluent command of the specialty’s lexicon.
  • 7. Understand the graphical composition as a vehicle for identity and communication, in which the text and/or image determines the effectiveness of the message.
  • 8. Select the most suitable means of expression and representation for each answer, and use basic procedures and techniques with a sufficient level of skill.
  • 9. Interpret design as a tool to improve people’s quality of life and strengthen their communication skills.

 

CONTENTS

1. Design - graphic design

  • The design of the object. Why is everything designed? Good and bad designs.
  • Effectiveness and affectivity. Taste. Nonverbal communication. The visual culture in today's world.
  • Channels and target. Paper versus screen. The image.

2. Typography

  • What is typography? The origins of writing. The first alphabets. The printing press. Evolution of the letter.
  • Digital typography. The Letter. The word. The text. Hypertext. Legibility on the screen. Typography in motion.

3. Colour

  • Physics of colour. The colour of light versus pigment colour. Colour classification. The semiotics of colour.

4. Structure

  • Composition. Hierarchies. Formats

5. Data visualization

  • Infographics. Infographics on the screen.

6. Audiovisual graphic design platforms

  • Credits. Motion-TV. UX. Responsive Web.

 

LEARNING OUTCOMES

  • The students apply graphic design languages (structure, colour and typography) in different audiovisual design media.
  • They visualise data in the audiovisual graphical form.
  • They use specific tools to create basic layouts.
  • They show that they have acquired an advanced in-depth knowledge and understanding of the theoretical and practical concerns.
  • The students successfully develop their skills in the general use of ICT, especially in technological environments typical of their professional field.

 

SPECIFIC SKILLS

  • SS5. Excellent command of languages of expression, graphic representation techniques, digital imaging tools, and formal and manual production techniques specific to different fields of design, thereby enabling their consistent application in the experimentation, development, execution and presentation processes inherent to professional projects.
  • SS7. Consider the properties and behaviour of the materials used in the different fields of design, in order to use them at the professional level in their own productions with aesthetic sensitivity and social and environmental responsibility.
  • SS8. Mastering the use of aesthetic and symbolic codes of communication, as well as specific design languages, to adapt the communicative intention of any given project to the vision of the user.
  • SS9. Implementation of design projects which provide alternative solutions and propose improvements based on functionality and viability. These solutions and improvements must also be able to respond to problems or changing situations in advance, through the development of a formal production at a professional level.

 

EVALUATION

  • Observation of participation.
  • Monitoring of the work produced.
  • Realisation of works or projects.