Este sitio utiliza cookies propias y de terceros para mejorar tu experiencia en la página. Para habilitar o restringir las cookies activas o para obtener más información, haz click en personalizar la configuración.
Acepto todas las cookies
Ver todas las formaciones online

Customer Experience Strategy and Design

With the business world rapidly changing, and an increased focus on globalisation, automation and collaboration, it is no longer simply a great product that gives you a competitive advantage.

Businesses are increasingly looking for innovative, memorable and delightful customer experiences to set themselves apart.

Our CX Strategy and Design course helps you gain practical skills to identify, evaluate and shape your consumer needs and develop breathtaking customer experiences.

  • Edición: 1
  • Periodo lectivo: Course starts on March 2022
  • Horario: 24/7
  • Modalidad: 100% online
  • Idioma: English
  • Precio: 630 €
  • Duración: 6 weeks, 5–8 hours/week

Customer Experience Strategy and Design

Apartados
Inscríbete Solicita información

Objectives

  • Identify and demonstrate the fundamentals of CX
  • Analyse the expectations of customers while recognising the wide-ranging business factors
  • Articulate and apply customer journey maps
  • Examine opportunities for improved experience and business performance
  • Design solutions for improved CX across the entire business model
  • Implement CX thinking and approaches into business strategy

Program

Learn about CX strategy and your customers

  • What is CX?
  • Know your customers

Trends and opportunities

  • CX your business strategy
  • Identify trends
  • Identify opportunities

Measure your impact

  • Measure customer experiences
  • Implement change

Customer journeys and experiences

  • Articulate customer pain points (and gain points)
  • Personas and empathy map
  • Customer experience map

Design customer experience solutions

  • Identify what to design/implement/build
  • Create a prototype
  • Test your prototype with customers

How to maintain and optimise your CX strategy

  • Continuous improvement
  • Future exploration on future trends
  • Tap into industry experts
  • Milestone: Describe your project and conduct and interview

Solicita información

Envianos un mensaje y nos pondremos en contacto contigo lo más pronto posible.