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Postgraduate Degree in Communication and Digital Contents Creation

Yoli Inácio

Creative Director & Brand Strategist

Qualifications and academic training

  • Postgraduate in Communication and Creation of Digital Content at BAU, Barcelona University Design Center, 2020-21
  • Postgraduate in Creation and Management of Fashion Brands at BAU, Barcelona University Design Center, 2019-20
  • Postgraduate in Fashion Marketing and Management at SENAC, Serviço Nacional de Aprendizagem Comercial, Florianópolis (Brazil) 2017-19
  • Graduated in Graphic Design from UDESC, Universidade do Estado de Santa Catarina, Florianópolis (Brazil) 2012-16

Activity and/or professional career

Brazilian creator based in Barcelona. She helps brands and projects find their essence through brand strategy, mentoring, content creation, design, and creative direction with more than nine years of experience. Believer in multidisciplinary work and enchanted by the transforming power of the binominal strategy+design in creative and innovative businesses. Her great professional motivation is to discover and understand the human motivations behind each action in order to deliver something that really matches their value. She is the founder and brand strategist of YO Concept Studio and also works as a freelance.


  • 'Fashion Branding' (online) for IFSC (SC - Brazil) Fashion Design students, 2020, conference
  • 'Fashion Brands and Fashion Films' at Macrotrends 2020, 2nd edition at SENAC, Florianópolis (Brazil), 2019, conference
  • 'Fashion Portraits' in Florianópolis (Brazil), 2018, illustration workshop
  • 'Design of Accessories' in Florianópolis (Brazil), 2018, illustration workshop
  • 'Fashion Portraits' in Florianópolis (Brazil), 2015-16, illustration workshop
  • 'Digital Fashion Illustration' in Florianópolis (Brazil), 2015-16, illustration workshop