With a background in both entrepreneurship and arts, his interests have been focused around the creative process and its applications. In Canada he was founder of a digital media company, as well as part of the board of directors of a startup incubator and adviser for the member companies.  He is currently an independent business consultant in Barcelona where he has consulted and facilitated workshops in Design Thinking, Business Design, Customer Development, finance for innovation, and presentation skills for BBVA, McKinsey, IBM, Sopra Steria, La Fundació La Caíxa, IED, BAU and Barcelona Activa. Previously, he worked for Alcatel Mobile Phones in Paris, and later as a freelance advertising music producer in Paris, New York and Mexico.