Gemma Barbany

Gemma Barbany Arimany is the CEO and co-founder of IAIOS, a brand that promotes circular fashion and responsible consumption. With a strong background in art and design, Gemma began her career as an artist-in-residence in Düsseldorf, where she exhibited her work at the Max Ernst Museum. She also curated an exhibition at La Capilla in Barcelona.

Her academic background includes a degree in Art and Design from Escola Massana, a master's degree in multimedia applications and another in digital communication for social transformation from the UOC, as well as a course in digital marketing at Seeway. Gemma has worked as a freelancer in graphic and web design, and as a brand and content manager at Karma Pulseras. On 2016, she co-founded YAYOS, where she has applied her expertise in product design, digital marketing, e-commerce and social media management. Her strategic focus reaches planning, inventory management, logistics and B2B channel.

Gemma advocates for a sustainable economy and uses design and communication as tools for transformation, bringing a transversal and practical perspective to entrepreneurship. Her value proposition lies in her ability to integrate creativity, strategy and management in projects with real and responsible impact.