Clara Subirats
HP Inc. Advanced Design Director
Qualifications and academic training
- Interaction Design, Copenhagen Institute of Interaction Design
- Degree in Audiovisual Communication, Autonomous University of Barcelona
- Documentary Film, NYU Tisch Art and Public Policy
- Graphic Design, Parsons School of Design
Activity and/or professional career
She is currently the director of advanced design at HP Inc. (via Nacar), where she leads and manages a team of industrial and digital designers and researchers in high-impact projects for the organization, from ideation to prototyping.
Her goal is to drive product innovation and business decisions through three pillars: inspiring through radical research and design, driving business strategies based on unique experiences, and experimenting in rapid iterative cycles (build, test and repeat) to constantly improve solutions.
Trained in Catalonia, Copenhagen and various universities in the United States, and with experience in film post-production and communication, Subirats has worked at RTVE and created an audiovisual production company. She proposes an empathetic and intuitive design based on the technique of storytelling and advocates human-centered research.
- Master in Service Design