Master in Communication and Digital Content Creation

Carolina Martin

Digital Marketing and Communication Planner

Qualifications and academic training

  • Course in Social Media Analytics, University of the Arts London (2018)
  • Master’s Degree in Fashion Direction, Brand and Communication Management, Milano Fashion Institute
  • Bachelor’s Degree in Business Economics, Business Administration and Management, Universitat Pompeu Fabra

Activity and/or professional career

  • Digital Content Strategist, Bershka, Inditex, Barcelona (2017 ­– 2021)
  • E- Commerce Manager, The Blonde Salad, de Chiara Ferragni, Milán (2016 –17)

Currently she is a Marketing Content Strategist at VTEX, Barcelona, where she is generating content that showcases VTEX platform capabilities and how these apply to real cases in the region. Manager of communication strategy and planning, working alongside the sales team to shower key stakeholders from the target list and sales funnel with bold content.