Bachelor Degree in Design

Àlex Valverde

Researcher in Human-IA creativity. Associated Professor in narratives and new formats

Activity and/or professional career

Researcher in the Department of Communication at UPF and lecturer in AI Literacy in Human-IA audiovisual creative processes. Associate Professor of Semiotics and Audiovisual Creation with Generative AI at UPF and BAU, and trainer in Teaching Innovation and Higher Learning. General coordinator of the +RAIN Film Festival, the first AI film festival in Europe. Graduate in Advertising and Public Relations and M.A. in Digital Culture and Emerging Media.

Research

  • Researcher of the National Project on New Profiles in the Catalan Audiovisual Industry. Funded by the UPF Communication Futures Chair.
  • Extrema derecha, deepfakes y (hacen)propaganda memética generada cono Inteligencia Artificial. Àlex Valverde-Valencia, Frederic Guerrero-Solé and Mar Guerrero-Pico.
  • La democracia en riesgo ¿Internet e IA al servicio de los populismos? Eds. Frederic Guerrero-Solé and Laura Pérez-Altable. Editorial UOC, 2025
  • Self-effects in AI-mediated communication, Àlex Valverde Valencia, Hipertext.net, n.26, 2023.