Master in Communication and Digital Content Creation

Alejandro Walker

Brand Strategy & Design Thinking

Qualifications and academic training

  • BA and MBA in Business Administration, ESADE Business School, Barcelona, 2001-2006
  • Executive Master in Account Planning, IED, Madrid, 2008
  • Summer School, Brother and Escuela de Creativos, Lima (Peru), 2019

Activity and/or professional career

He is passionate about knowledge, creativity and innovation. He has been developing effective branding strategies in Spain, Latin America and Australia for more than twelve years, leading to award-winning campaigns in a wide media ecosystem. He is particularly excited about the changes that social and digital media are bringing to consumers and their relationship with brands. He has worked as a brand strategist at Ogilvy One, Fahrenheit DDB, Jack Morton or Houdini. Currently he is a freelance Brand Strategist in Barcelona and London.


  • Totem Awards, Best Creative Agency, Houdini, 2019
  • Cannes Lions, Bronze Sports, 'Hacking Jersey', Cristal, 2018
  • Ojo de Iberoamérica, Best Country Idea, 'HJ', Cristal, 2018
  • IAB, Brand Activation, 'HJ', Cristal, 2018
  • Efie Awards, Grand Efie, 'De vuelta al barrio', Cristal, 2017
  • Efie Awards, Silver Efie, 'Levantachelas', Cristal, 2017