Qualifications and academic training

• MA, Multidisciplinary Design Innovation. Northumbria University
• BA Hons, Transportation Design. Northumbria University

Activity and / or professional career

Adam is a service designer, ethnographic researcher with over ten years multi-sector experience. He specialises in applying ethnographic research techniques to projects and has done so successfully across Europe, East Asia and North and South America. His core focus is helping organisations better understand problems from a people perspective and how to apply this knowledge to drive impactful transformation.