Image and Communication

In this course, we analyze how fashion and image are intimately related, dependent, and capable of transmitting ideologies, positions, and interpretations to the hyper-connected and digitized world. The student will understand from a theoretical and practical perspective the contemporary fashion system and its channels of dissemination. They will critically analyze the challenges the current fashion sector faces and its hybridizations. They understand how it communicates, to whom, and with what effect through specific strategies and actions in traditional planning and new trends in fashion communication.

Course Syllabus