Design and Advertising

This subject aims to provide students with tools to approach the advertising world in a critical, intelligent and transgressive way. Its open mind also makes it recommendable for students uninterested in traditional advertising. Always from the perspective of language and narrative, the subject brings students closer to advertising practice from the copy's point of view and will provide them with the necessary skills to create a powerful creative strategy and advertising concept. The subject consists of a part on creative writing workshop, where different narrative techniques will be worked on, and a part on strategy and communication. A subject for learning to express ideas in writing and experiment with the persuasive power of language and words.

Course Syllabus