Graphic Design Initiation

This course offers an immersion into graphic design as a visual discipline and a fundamental communication tool, addressing both its historical dimension and its current application. By linking the origins of design with contemporary practice, the program analyzes how this discipline responds to cultural, social, and technological challenges. 

Students will learn to observe, analyse, and construct visual messages consciously, understanding the core principles of design while exploring expressive resources through "making." The focus is on the creative process: experimenting, prototyping, and making visual decisions with informed criteria. As an outcome, each participant will develop a series of personal posters that synthesize the learning and graphic evolution experienced throughout the course. 

Student Profile 

• Undergraduate students and individuals interested in design, visual arts, or communication who wish to: 
• Understand the role of graphic design in contemporary contexts. 
• Develop a critical perspective on current visual culture. 
• Experiment with typography, color, composition, and form. 
• Experience the university environment of a design school for the first time. 

Requirements: No previous knowledge required. 

• To explore the main movements and key figures in graphic design from a historical and modern perspective. 
• To acquire the fundamental notions of the discipline: typography, color, composition, and hierarchy. 
• To train critical thinking and the ability to analyze images and visual messages. 
• To explore graphic techniques and resources through an experimental approach. 
• To develop a comprehensive graphic project, from initial conceptualization to final production. 

• Visual Culture: Introduction to graphic design and reference analysis. 
• Image Analysis: Developing a critical eye. 
• Project Fundamentals: Using typography, color theory, and compositional structure. 
• Experimentation Lab: Creative techniques and graphic resources. 
• Final Project: Development and production of a poster collection. 

Methodology 

Active and experimental learning that combines theoretical capsules, reference analysis, and guided practical exercises with personalized tutoring. The course prioritizes the creative process and the building of visual criteria.