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Postgraduate degree in motion design

The animated graph is formed as one of the most attractive and operative solutions at the moment of constructing the speech of the new digital windows.

  • Edition: 15th
  • Teaching period: From October 2019, 2nd to May 2020. Final postgraduate's project presentation: June 2020.
  • Schedule: Mondays and Wednesdays from 19 h to 22 h
  • Modality: On-site
  • Language: Spanish
  • Price: 4.140 €
  • Qualification: Postgraduate Degree in Motion design awarded by the UVic-UCC.
  • Credits: 30 ECTS

Presentation

From the pioneering credits of Saul Bass and the visual experiences of Norman McLaren to the modern creations of Michel Gondry and Danny Yount, today graphics in movement has found a new audiovisual space – film, television, internet...- new challenges and opportunities.

Identity and packaging for TV, Series and Movie headings, video clips, video projections, advertising, corporate audiovisual elements, audiovisual training support..., a workspace in expansion for the new audiovisual designer.

An atmosphere in which the professional, in addition to competently managing tools and resources, needs the knowledge of media and competence in language and audiovisual resources, in order to successfully connect with the spectator / user of the 21st century.

Objectives

To immerse the designer in a process of reflection and experimentation around animated graphics and audiovisual creation projects, providing in-depth knowledge of digital editing and composing tools which must not only serve as an immediate solution to the basic problems of creative production but also assist and support the designer as he works in the world of ideas.

Syllabus

This postgraduate course is organised in 4 modules and is completed upon handing in the Final Project.

Module I -Technology (After Effects and Final Cut/Digital compositing and editing tools)

Module II - Metaphor-Credits workshop

Module III – Audio workshop

Module IV - Projects (audiovisual narrative)

Module V – Audiovisual Culture

Programme

Module I -Technology (After Effects and Final Cut/Digital compositing and editing tools)

This module will lay the theoretical and practical groundwork, working in-depth with editing and compositing tools for digital images and audio.

Students will be trained to use and master these tools as a support for developing audiovisual narratives. Students will improve their knowledge and abilities when using audiovisual design tools for compositing and editing such as After Effects and Final Cut.

  • Basis for operating audiovisual editing and composition tools.
  • Capturing, editing and exporting video and audio in digital formats.
  • Compositing and animating texts, vector graphics, images and visual effects.
  • Integrating image and sound.
  • Solving technical issues in the process of audiovisual production and editing.
  • Improving skills for using audiovisual editing and compositing tools.

Module II - Metaphor-Credits workshop

The main goal of this workshop is to learn about and use metaphors as narrative resources, analysing different styles and learning to use and master metaphors using exercises, from the narrative ideas (including storyboards) to the animation stage.

This includes two theoretical sessions about the main references in film credits, which pioneered motion graphics.

  • To expand upon knowledge about metaphors as a narrative resource in art and communications history.
  • To expand upon knowledge about the main references and credit makers in film history.
  • To analyse and understand the principles of metaphors in audiovisual narratives, specifically for film, TV and new-media.
  • To choose and apply models and references for metaphorical figures to audiovisual productions.

Furthermore, this practical module will develop skills for analysing references and theoretical aspects:

  • From paper to the screen. From the Avant-garde to Bass.
  • Credits: halfway between ignorance and glory.
  • Credits: production, design and execution.
  • Art and Narrative resources. Metaphors and Visual tricks.
  • The storyboard. Framing and selection of shots.
  • Animatic. Synching the image from the audio.

Module III – Audio workshop

The main goal of this workshop is to get to grips with the basics of producing audio in an audiovisual context (music editing and effects) and to analyse different periods and styles by looking at relevant examples from films, advertisements and new-media.

  • To identify the basic structures of audio in the audiovisual language.
  • To work from a creative perspective using the various techniques specific to audio in the audiovisual language.
  • To understand the multiple styles of audio in the audiovisual language.
  • To investigate and experiment with sound languages.
  • To analyse and synthesise concepts for expressing and communicating with audio.
  • To use and adjust sound and image in accordance with desired result to get across.
  • Introduction to sound and its meaning:
    • What sound is and how it is expressed in space-time.
    • Prosody of music and image (emotions).
    • Re-mastering audio in a motion piece.
    • Creating an original piece from a sound universe.
  • Editing:
    • Dynamic treatments from intensity, time, timbre, height and reverberation.
    • Gesture treatment: articulation and phrasing between image and sound.
  • Exercise:
    • Selecting the project.
    • Consistency in the “dramatic” discourse.
    • Review of the dynamic domains (filters, reverb, articulations).
    • Consistency of results.
    • Aesthetical justification based on the proposed idea.

Module IV - Projects (audiovisual narrative)

This module is a space for creation and production where audiovisual narrative projects are carried out for new-media screens.

  • To identify the basic structures of audiovisual language.
  • To work from a creative perspective using the various techniques specific to the audiovisual language.
  • To understand the multiple audio styles in an audiovisual narrative.
  • To investigate and experiment with audiovisual languages and tools.
  • To analyse and synthesise expression and communication concepts.
  • To develop awareness of the relevance of concept as the driving element of the project.
  • To acquire a working methodology specific to this discipline.
  • To bring together technical skills and creativity.
  • To develop your own style.
  • To analyse the degree of visibility of the projects.
  • To get to grips with the specific language used in design and visual communication.
  • To get to grips with elements of visual perception and image culture.
  • To build on and interpret the audiovisual design material from a logical, psychological, aesthetic and technical perspective.
  • To communicate by means of iconic and/or verbal language.
  • To understand the visual communication needs of a project.
  • To analyse, propose and extend the communication goals of a project.
  • To develop various work proposals.
  • To assess the most appropriate proposal to be developed.
  • To develop the technical and formal skills for the execution and presentation of the design proposal.
  • To apply multiple ideological and formal languages to visual communication.
  • To optimise functionality and production by combining them with creativity and innovation.
  • To bring together technical, technological and humanistic knowledge in a design proposal.
  • To present and make the communication project understandable.
  • To develop the understanding and analyses of the principles contemporary audiovisual narratives.
  • To analyse, create and develop the contents involved in an audiovisual narrative project.
  • To create and implement an audiovisual narrative project.
  • To investigate and experiment with contemporary audiovisual language.
  • To analyse and synthesise expression and communication concepts.
  • To use and adjust sound and image according to desired result to get across.
  • To improve skills with digital editing and composition tools.

The project will be done following the list of deliverables below:

1. Analysis and first proposal, which includes:

  • Adaptation of the brief: execution and proposal.
  • Idea/concept/references: selection and proposal.
  • Concept-board: execution and proposal.
  • Narrative style: script proposal.
  • Visual/sound style: 1st storyboard/Ref. Audio.

2. Development of the proposal, which includes:

  • Final script: execution and proposal.
  • Animatic: execution and proposal.
  • 1st Cut: execution and proposal.

3. Mastering, which includes:

  • Adjustments and adaptations.
  • Final cut.

Module V – Audiovisual Culture

This module analyses the main references of audiovisual culture; from the general precedents in the history of contemporary art to specific disciplines like film, TV and new media, by analysing the different styles and trends to anticipate their application in the execution of projects.

  • To understand and analyse the main references in film, TV, internet and all other new media.
  • To understand and analyse the principles of audiovisual narrative specific to film, TV and new media.
  • To develop the required skillset for selecting and applying models and references from film, TV and new media to audiovisual productions.
  • The audiovisual language. Space and time on the screen.
  • Montage as a narrative resource and pace in editing.
  • Space and time in art and contemporary design. From avant-garde to the latest trends.
  • Narrative techniques. Writing with images. Style exercises.

Career opportunities

  • Audiovisual producers (advertising, film & TV).
  • Web agencies.
  • Design studies.
  • Audiovisual Design companies.
  • Multimedia Communication companies.
  • Video game development companies.

Payment methods

Total cost of the course: 4.140 €

Payment methods

BAU, Design College of Barcelona offers different terms of payment:

  • Single payment: attracts a 3% discount
  • Part payment, in three installments:
    • 1st payment consisting of 40 % of the fees on enrollment
    • 2nd payment consisting of 30% of the fees before November 5th
    • 3rd payment consisting of 30 % of the fees before January 5th

Former students of BAU benefit from 10% discount on any of the courses. A former student of BAU is a student who, not being registered in the current academic year, has exceeded 50% of the credits for a Degree, Higher Degree in Design or the BAU Nit (BAU Evening); or 100% of the credits for any of the Master’s or Postgraduate degrees.

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Information about the registration process.

Academic regulations for Master's Degrees and Postgraduate Diplomas of BAU.

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