Postgraduate Degree in Motion 3D

Audiovisual storytelling is undergoing an unprecedented transformation. From single screens to immersive environments, from linear narratives to interactive experiences, new visual languages demand a perspective capable of thinking—and creating—in three dimensions.

3D is not just a technique: it is a way of building worlds. Mastering its tools and processes—from modelling and lighting to simulation and animation—allows students to design visual realities where form, matter and movement become the heart of the story.

The Postgraduate Degree in Motion 3D represents a qualitative leap towards a professional level of motion graphics, exploring the expressive possibilities of three-dimensional space and its capacity to generate powerful and memorable audiovisual experiences. Through applied projects and tutorials with specialised professionals, participants learn to integrate creativity, technique and critical thinking into each phase of the process, from conceptualisation to final rendering.

With a practical approach, the programme incorporates project methodologies such as Design Thinking and Agile Development, replicating the real flow of professional production. In addition, from a critical perspective, it promotes an innovative approach to Artificial Intelligence as a tool for creative exploration and optimisation in contemporary audiovisual pre-production processes.

Module 1 – Fundamentals of 3D Design

This module aims to introduce and establish the fundamentals of 3D graphics and a comprehensive understanding of the interface, tools, and work processes in Cinema 4D.

• Configuration and working environment.
• Scene structure and organisation.
• 3D modelling with objects, splines, deformers and generators.
• Keyframe animation and curve control (F-Curve).
• Lighting and cameras: fundamentals and advanced techniques.
• Materials, texturing and final rendering.

Module 2 – Basic principles of animation

In this workshop-style module, the basic principles of traditional animation are presented and applied as a starting point for understanding digital animation.

• Basic principles of traditional animation.
• Techniques and models.
• References and resources.

The workshop includes the creation and development of an animated graphics proposal with an emphasis on the use and training of stop motion techniques.

Module 3 – 3D production and animation

This module delves deeper into animation techniques, applying MoGraph tools to develop dynamic scenes and advanced visual design compositions.

• Introduction to the MoGraph system.
• MoGraph objects.
• Text creation and animation.
• Animation control with fields and decay.
• Field attributes and blending modes.
• Application of MoGraph effects.

Module 4 – Typography in space

This workshop-style module explores and analyses references, styles and trends in motion typography and its application in audiovisual space and time.

• Fundamentals of typography as a visual communication tool.
• On-screen typography: references, behaviour and expressive possibilities.
• Functional and emotional aspects of typographic design in motion.
• Kinetic typography and audiovisual narrative.
• Typographic design in three-dimensional space.

The workshop includes the creation and development of an animated graphics proposal with an emphasis on the use and mastery of typography in space, applying project methodology and professional production processes.

Module 5 – 3D graphic experimentation workshop

This module investigates the expressive potential of 3D graphic and iconographic elements, experimenting with the design of shapes, materials and all the components necessary for their animation and integration into the audiovisual space.

• Iconographic design and visual communication: references and trends.
• Representation resources and visual metaphors.
• Modelling of graphic and iconographic proposals in 3D space.
• Application of colour, light and materials.
• Animation and integration into three-dimensional audiovisual space.

The result is an animated graphic proposal emphasising the use and mastery of visual metaphors and 3D resources, applying project methodology and professional production processes.

Module 6 – Advanced production techniques

In this module, designed as a practical workshop, students develop a personal audiovisual piece that integrates the representation of a protagonist figure in a three-dimensional space using animation and digital composition techniques.

• Analysis of visual and conceptual references.
• Development of visual and conceptual discourse.
• Pre-production: Scripting and audiovisual structure:
  • Shots and composition of the sequence.
  • AI as a resource in the pre-production process.
• Production: Filming with live action:
  • Lighting techniques on set.
  • Professional cameras and recording devices.
• Post-production: Video and 3D integration.

The workshop includes the creation and development of an audiovisual proposal of personal identity, combining 3D digital environments and resources with live action; applying project methodology and professional production processes.

Module 7 – Advanced 3D dynamics and effects systems

This module introduces and consolidates the fundamental principles of 3D dynamics systems for the creation and control of physical simulations. It will address different aspects that allow for the understanding and application of advanced dynamics in animation and visual effects projects.

• Fundamentals and operation of dynamics systems.
• Creation and development of physical simulations.
• Differences between rigid bodies and soft bodies.
• Generation of movement with motors and forces.
• Simulation of fabrics and particle systems.
• Advanced dynamics: gases and fluids.

Module 8 – Postgraduate Final Project

As a Postgraduate Final Project, based on the demand of a collaborating client, a project is developed that simulates a real professional assignment, with the aim of enabling the student to undertake a complete creation and production process, putting into practice and validating their knowledge, as well as their creative, reflective, technical and methodological skills.

This is carried out following the iterative design model in order to obtain real conclusions and results that meet the established objectives, taking into account the following development phases:

• Research. Selection of a topic, research and analysis.
• Definition. Conceptualisation of a narrative proposal; visually and auditorily.
• Ideation. Structuring and drafting of the content to be explained. And synthesis in storyboards of the development of the piece.
• Formalisation. Checking the rhythm and effectiveness of the solution with animatics. And creating a final sequence in 3D motion.
• Communication. Presentation and defence of the project; final result and documentation of the process.