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Postgraduate degree in motion 3D

The audio-visual creator needs in a way indispensable to know and to dominate the tools that allow him to represent his ideas. Tools with which to realize projects capable of catching the attention of the spectator. Tools with which to construct memorable messages.

  • Edition: 8th
  • Teaching period: From October 2019, 3rd to May 2020. Final postgraduate's project presentation: June 2020.
  • Schedule: Tuesdays and Thursdays from 19 h to 22 h
  • Modality: On-site
  • Language: Spanish
  • Price: 4.140 €
  • Qualification: Postgraduate Degree in Motion 3D awarded by the UVic-UCC.
  • Credits: 30 ECTS

Presentation

We live surrounded by screens. Information, training and entertainment flow endlessly through digital windows in our environment. Challenging the linear nature of traditional formats, today a new paradigm is being formed: on-demand content, message fragmentation, on-line participation...However, in spite of the changes and above all, the challenge of the designer remains the same: to capture the public's attention.

To achieve this, managing formal resources and the keys to narrative and persuasion are without a doubt, fundamental weapons. The audiovisual creator also needs to learn and effectively work with as many tools as possible to be able to create proposals and powerful and seductive projects capable of capturing the spectators' attention. Within this framework, 3D solutions provide a modern panorama of graphic design in movement, an undeniable added value which has been converted into a decisive factor in a highly competitive market.

Objectives

To submerge the designer in a process of reflection and experimentation around animated graphic design and audiovisual creation, going into greater depth specifically in the utilization and competence in 4D Cinema, a pleasing and operative 3D standard which allows the designer to easily achieve robust and secure results.

Syllabus

This postgraduate course is organised in 4 modules and is completed upon handing in the Final Project.

Module I – Technologies (Cinema 4D / Modelling and 3D animation tool)

Module II – Animation Workshop

Module III – TV Abstraction Workshop

Module IV – Screen typography workshop

Module V – Camera / lighting workshop

Module VI – Projects (Audiovisual Identity and Promotion)

Module VII – Audiovisual Culture

Programme

Module I – Technologies (Cinema 4D / Modelling and 3D animation tool)

This module is a space for theory and practice, where students will work intensely with modelling and 3D animation tools while also using image and digital audio editing and composition tools. They will be trained to use and master these tools to support their construction of an audiovisual narrative.

They will acquire the knowledge and skills that are required to work with the modelling and 3D animation tool, Cinema 4D, while furthering their skills in using, composing and editing animated graphical audiovisual pieces.

  • Basic usage of modelling and 3D animation tools.
  • Modelling and 3D animation
  • To acquire further knowledge for the composition and animation of text, graphics, images and visual effects.
  • To deepen knowledge of the integration of image and sound.
  • To acquire further knowledge on how to use editing / composition and 3D integration tools.

Module II – Animation Workshop

Taking the analysis of the basic concepts of animation as a starting point, the main goal of this workshop is to work on the creation and development of a Stop Motion Animation piece that will allow the students to develop an awareness of space and light when working in 3D and also of the basics of animation.

  • To analyse and understand the basic principles of animation.

  • To understand and analyse some of the main references for Stop Motion Animation.
  • To select and apply models and references from animation to audiovisual productions.

This module is fundamentally practical, but to support the execution of the exercise we will be analysing references and the basic principles of Stop Motion Animation.

Module III – TV Abstraction Workshop

Taking the analysis of the basic concepts of audiovisual design, and identity and promotion in TV as a reference, the main goal of this workshop is to work on building and developing a brand, the use of metaphorical discourse and abstraction as a resource for formal representation, beyond text and typography.

  • To acquire further knowledge of the main references of identity and promotion in TV.
  • To analyse and understand the principles of audiovisual design in TV.
  • To select and apply models and references for identity and promotion in TV to audiovisual productions.

This module is fundamentally practical, but to support the execution of the exercise we will analyse references and the following theoretical content: audiovisual design as a tangible manifestation of TV branding.

Module IV – Screen typography workshop

The principal objectives of this workshop are to develop an understanding of the main references of typography, analyse various periods and styles through the work of relevant authors and understand the primary differences between paper and screen as supports for application, and the features and limitations specific to the latter medium.

  • To apply typography as an expressive and/or functional tool in an audiovisual context.
  • To develop the required skillset for the composition and animation of on-screen typography.
  • To develop a comparative understanding of the rules of fixed typography and animated typography.
  • To learn about the features and limitations specific to on-screen typography.
  • To learn about the communication capabilities of typography in an audiovisual context.
  • Typography as a communication element. Foundations, principal examples and trends. Expressive possibilities.
  • Typography on screen. References, principal examples, behaviours and restrictions.

Module V – Camera / lighting workshop

The main purpose of this workshop is to provide an understanding of the basics of film language (from shot to sequence), the basic principles of lighting and the operation of video cameras.

  • To learn about basic operation and acquire further knowledge of the use of professional video cameras.
  • To learn about basic operation and acquire further knowledge of the use of basic lighting materials on a set.
  • To solve technical issues that arise when filming with a professional video camera.
  • Making proper use of a professional video camera.
  • Basic principles of audiovisual language. Space-time and framing.
  • The video camera. Components and usage.
  • Lighting. Concept, type, qualities, direction of light and light sources.

Module VI – Projects (Audiovisual Identity and Promotion)

A space for creation and production where audiovisual identity and promotion projects are developed for new-media screens.

  • To identify the basic structures specific to audiovisual language.
  • To work creatively by using the multiple techniques that are specific to audiovisual language.
  • To understand the different styles of audiovisual narrative.
  • To investigate and experiment with audiovisual languages and supports.
  • To analyse and synthesise concepts related to expression and communication.
  • To develop awareness of the relevance of concept as the driving element of the project.
  • To acquire a working methodology specific to this discipline.
  • To integrate technical skills with creativity.
  • To develop your own style.
  • To analyse the degree of visibility of the projects.
  • To get to grips with the specific language used in design and visual communication.
  • To get to grips with elements of visual perception and image culture.
  • To build on and interpret the audiovisual design material from a logical, psychological, aesthetic and technical perspective.
  • To communicate by means of iconic and/or verbal language.
  • To understand the visual communication needs of a project.
  • To analyse, propose and extend the communication goals of a project.
  • To develop various work proposals.
  • To assess the most appropriate proposal to be developed.
  • To assess the most appropriate proposal to be developed.
  • To develop the technical and formal skills for the execution and presentation of the design proposal.
  • To apply multiple ideological and formal languages to visual communication.
  • To optimise functionality and production by combining them with creativity and innovation.
  • To bring together technical, technological and humanistic knowledge in a design proposal.
  • To present and make the communication project understandable.
  • To develop the understanding and analyses of the principles contemporary audiovisual narratives.
  • To analyse, create and develop the contents involved in an audiovisual narrative project.
  • To create and implement an audiovisual narrative project.
  • To investigate and experiment with contemporary audiovisual language.
  • To analyse and synthesise expression and communication concepts.
  • To use and adjust sound and image according to desired result to get across.
  • To improve skills with digital editing and composition tools.

The project will be done following the list of deliverables below:

1. Analysis and first proposal, which includes:

  • Adaptation of the brief: execution and proposal.
  • Idea/concept/references: selection and proposal.
  • Concept-board: execution and proposal.
  • Narrative style: script proposal.
  • Visual/sound style: 1st storyboard/Ref. Audio.

2. Development of the proposal, which includes:

  • Final script: execution and proposal.
  • Animatic: execution and proposal.
  • 1st Cut: execution and proposal.

3. Mastering, which includes:

  • Adjustments and adaptations.
  • Final cut.

Module VII – Audiovisual Culture

This module aims to further knowledge of the main references of audiovisual culture: from the general precedents in the history of contemporary art to specific disciplines like film, TV and new media, by analysing the different styles and trends to anticipate their application in the execution of projects.

  • To acquire further knowledge of the main references of film, TV, internet and all other new media.
  • To acquire further knowledge of the principles of the audiovisual narrative specific to film, TV and new media.
  • To develop the required skillset for selecting and applying models and references from film, TV and new media to audiovisual productions.
  • 4D TV. Audiovisual identity through the screen.
  • Television branding. Beyond design and motion.
  • TV and the new media II. New types of communication.

Career opportunities

  • Audiovisual producers (advertising, film & TV).
  • Web agencies.
  • Design studies.
  • Audiovisual Design companies.
  • Multimedia Communication companies.
  • Video Game Development companies.

Payment methods

Total cost of the course: 4.140 €

Payment methods

BAU, Design College of Barcelona offers different terms of payment:

  • Single payment: attracts a 3% discount
  • Part payment, in three installments:
    • 1st payment consisting of 40 % of the fees on enrollment
    • 2nd payment consisting of 30% of the fees before November 5th
    • 3rd payment consisting of 30 % of the fees before January 5th

Former students of BAU benefit from 10% discount on any of the courses. A former student of BAU is a student who, not being registered in the current academic year, has exceeded 50% of the credits for a Degree, Higher Degree in Design or the BAU Nit (BAU Evening); or 100% of the credits for any of the Master’s or Postgraduate degrees.

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