
Postgraduate Degree in Motion 3D
Give to your graphic design projects of audiovisual languages in motion and 3D with the most advanced techniques in Motion Graphics Design.
Description of the curriculum
- Edition: 14th
- Teaching period: from October 2025 to June 2026. Final master's project presentation: June 2026
- Schedule: Tuesday and Thursday from 6 p.m. to 9 p.m.
- Modality: on-site
- Language: Spanish
- Price: 4.990 €
- Qualification: Postgraduate Degree in Motion 3D awarded by the UVic-UCC
- Credits: 30 ECTS
Presentation
Production and traditional narrative converge with thrilling challenges to enable design from new paradigms, from linear to non-linear narrative as well as the screen to the multi-screen and the space.
It is crucial to have a command of 3D tools and techniques as well as knowledge of media and supports, but it is also essential to develop analytical capacity, idealisation and formalisation, and an understanding of the context in order to transform messages into unforgettable experiences and execute projects which allow the production to shine under its own light.
Through a predominantly practical approach (exercises and projects are developed with guidance from specialist tutors), this postgraduate course employs project methodologies such as design thinking, agile development, resources, and professional management and production processes.
The programme is broken down into six modules which are developed through workshops, technological classes and audiovisual culture capsules before culminating in a final project that will be presented before a panel.
This postgraduate course is aimed at graduates of Design, Audiovisual Communication, Film, Advertising and/or Fine Arts, as well as professionals who do not have specific qualifications but can demonstrate their experience in any of the aforementioned fields.
Syllabus
Module 1 – Technologies
This module focuses on and develops knowledge and skills for the operation of 3D modelling and animation tools (Cinema 4D), while delving deeply into the use and mastery of digital editing and composition as a fundamental support for building narrative and audiovisual experience.
- Operational fundamentals.
- Modelling and animation.
- Texturing and rendering.
- Integrating the digital composition.
- Designing and resolving the production process.
- Strengthening the use of the tool and advanced resources.
Module 2 – Audiovisual culture
This module covers the principal references in contemporary audiovisual culture from the perspective of the digital space, analysing styles and trends along with the application of 3D motion for the development of new projects.
- On-demand content vs. traditional cinema/TV.
- From linear narrative to message fragmentation.
- Interactivity and sequential content.
- New immersive XR technologies: AR / VR / MR.
- AI as an information search engine and content generator.
Module 3 – Animation workshop
Based on an analysis of the basic concepts of animation, this workshop primarily aims to cover the creation and development of a stop-motion piece to help build awareness of three-dimensional space and light as well as the fundamentals of animation.
- Basic principles of animation.
- References and resources.
- Creation and development of an animated graphic proposal placing emphasis on the use and command of stop-motion animation.
- Project methodology and production process
Module 4 – Typography in the space workshop
A workshop that aims to develop an understanding of the benchmark typographies within the audiovisual field and their behaviour in space/time, analysing references and styles through multi-screen works and applications.
- Typography as an element of communication. Fundamentals and main examples and trends. Expressive possibilities.
- On-screen typography. References, examples, behaviour and restrictions.
- On-screen typography: Functional and emotional aspects
- Kinetic typography: Typographic storytelling in the media.
- Uses of motion graphics in typographic design.
- Creation and development of an animated graphic proposal placing emphasis on the use and command of typography in space/time.
- Project methodology and production process.
Module 5 - Communication Workshop
The aim of this workshop is to analyse the basics of audiovisual communication and promotion of a brand, and to train in the use and mastery of representation codes and their application through 3D motion graphics exercises.
- Fundamental principles of audiovisual identity.
- Representation resources and narrative structures.
- Rhythm and editing.
- Creation and development of a proposal for an animated graphic identity with emphasis on the use and mastery of visual and sound metaphors,
- Project methodology and production process.
Module 6 - Creation and production techniques
This module has a double objective. On the one hand, the imaginative construction of an attractive and persuasive discourse for the development of a piece of personal creation. On the other hand, to solve the problems of production with real images on set and their digital integration using 2D and 3D representation, and chroma key as a technical requirement. It therefore includes two workshops: CV Abstraction and Camera/Lighting.
- CV abstraction workshop: This is a fundamentally practical workshop, but as a reinforcement to the development of the exercise, references and theoretical contents will be analysed.
- Camera/Lighting workshop: The main objective of this workshop is to learn the basics of cinematographic language -from the shot to the sequence-, the basic principles of lighting and the use of a video camera.
Module 7 - Final Postgraduate Project
As a Final Postgraduate Project, and based on the request of a ‘guest client’ - a company or collaborating entity - a project is developed which, in the form of a real commission, aims to confront the student with a process of creation and professional production. This is carried out following the iterative design model in order to obtain real conclusions and results that achieve the established objectives.
Teachers
Coordinator
Magí del Campo
Designer and audiovisual producer
Andreu Balius
Graphic Designer and Typographer
Magí del Campo
Designer and audiovisual producer
Lalo García
Director/realizador y diseñador de formatos audiovisuales
Nico Juárez
PhD student. Audiovisual Designer and Architect. Coordinator of Bachelor Degree in Design Final Projects department
Oscar Núñez
Multimedia and audiovisual designer
Marina Salazar
Master's degree in research and experimentation in design
Collaborating companies
In previous editions the master's degree has collaborated with:
Career opportunities
- Audiovisual production for film, television and new formats.
- Creative studios and advertising agencies.
- Companies and institutions with in-house audiovisual production departments.
Admission and enrolment
Pre-enrolment and Admission
To apply for a master’s or postgraduate program at BAU, you must request your admission through the pre-enrolment process. Each application is evaluated by the program’s academic coordination team to balance the group composition and provide high-quality training.
BAU's master's and postgraduate programs have limited spots. The pre-enrolment process is carried out through admission rounds and remains open until all available spots are completed. Therefore, we recommend applying early to ensure your place in the program.
For detailed information on the required documents, the admission rounds and the steps to follow, please check the enrolment process for a master’s or postgraduate program.
Enrolment
Once the admission is confirmed, you will receive an email with the result and the instructions to complete your enrolment and confirm your place.
Two payment options are offered:
- Single payment (2% discount).
- Payment in 3 installments, with no additional charges.
Check here for full details on payment options and for scholarships and grants.
BAU students and alumni who have completed at least 50% of the credits for the Bachelor's Degree, Higher Degree in Design, or Graphic Design Diploma, or 100% of the credits for a Master’s or Postgraduate program, will receive a 10% discount.
Academic regulations for Masters and Postgraduate Degrees of BAU.
Download the brochure
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