Postgraduate Degree in Management and Creative Leadership
Boost your professional career with management, innovation and conscious leadership tools in the creative industries.
Description of the curriculum
- Edition: 2nd
- Teaching period: from October 2026 to June 2027. Final master's project presentation: June 2027.
- Schedule: Monday and Wednesday from 6pm to 9pm
- Modality: on-site
- Language: Spanish
- Price: 4.900 €
- Qualification: Postgraduate Degree in Management and Creative Leadership
- Credits: 30 ECTS
Presentation
The Postgraduate Degree in Creative Management and Leadership provides professionals in design, art and the creative field with the resources and skills to boost their careers, start their own projects and manage innovative initiatives with confidence.
Designed as a highly experiential learning environment, this programme promotes the development of creative projects with direct application to the professional careers of participants. It is based on the premise that artistic and design practices can become sustainable models of living, grounded in the social value they generate, and that conscious and strategic management is the key.
The curriculum is divided into five modules aimed at enhancing essential skills. From the fundamentals of management and the definition of the value proposition to innovation and conscious leadership, each module offers comprehensive and practical training. The programme concludes with a Final Postgraduate Project, in which students can integrate and apply what they have learned in their own project.
Syllabus
Module 1 - Fundamentals of Management
This module provides students with a solid understanding of the principles and practices of management as applied to the field of design and the creative industries.
Introduction to Conscious Management
- Structure, functioning and principles of administration and organisation.
- Management models focused on conscious creation and the creative industries.
- Advanced management issues such as strategic decision-making.
- Case studies of exemplary creative companies...
Practical tools for Conscious Management
- Introduction to the Canvas model.
- Budgeting for creative industry projects.
- Determining prices and profit margins.
- Case studies for applying management knowledge.
Module 2: Proposal of Meaning and Transformative Communication
The second module trains participants to identify, design and communicate proposals of meaning that integrate impact, coherence and transformation in the context of design and creative industries. The module combines an in-depth definition of the purpose and meaning of projects with transformative communication strategies capable of connecting with people, communities and markets from a systemic and humanistic perspective.
Proposal of Meaning
- Identification and articulation of the deeper meaning of a creative project.
- Connection between personal purpose, social impact and professional proposal.
- Researching target markets and communities from an empathetic and systemic perspective.
- Strategies for aligning meaning with positioning and differentiation in the creative industries.
- Developing a clear, transformative and communicable proposal of meaning.
Transformative Communication and Conscious Branding
- Digital communication and narrative of transformation in creative environments.
- Building and maintaining personal and corporate brands with consistency and authenticity.
- Conscious branding and purposeful marketing strategies.
- Use of channels and social media to generate communities and real impact.
- Procedures for registering and protecting the brand as part of identity and communicative consistency.
Module 3: Creation Management
This module promotes a culture of innovation and proposes a sustainable approach to project creation and management in the creative industries.
Creation and transformative leadership
- Methods for leading creative and cultural environments.
- Conscious creation as a driver of transformation.
- Strategies for promoting cohesion and leadership in creative teams.
- Case studies of high-performance creative organisations.
Intellectual property and responsibility
- Introduction to copyright, patents and trademarks.
- Protection and management of intellectual property in creative projects.
- Ethical and social standards in creative project management.
- Practical application: case studies and simulations.
Module 4: Conscious leadership and people and team management
The aim of this module is to develop skills for the identification, management and conscious leadership of high-performance work teams and for the achievement of project results.
Identification of skills and talents
- Assessment of competencies.
- Identification of talents.
- Development of career plans.
Conscious leadership and teams
- Conscious leadership of work teams.
- Strategies for high-performance teams.
- Conflict resolution, motivation and self-motivation.
Module 5: Final Postgraduate Project
The Final Postgraduate Project facilitates the practical application of the knowledge acquired through the creation and development of a personal and useful management and innovation project in creative industries.
Conceptualisation of the project
- Project definition.
- Research and feasibility analysis.
- Project planning and structuring.
Project development and presentation
- Development of the different areas of the management and innovation project in creative industries.
- Implementation of management and communication strategies and adaptation to changes in the project context.
- Presentation and defence of the project before an evaluation committee.
Teachers
Career opportunities
- Creative project management in design agencies, architecture studios, fashion companies, audiovisual production companies, and other creative organisations.
- Entrepreneurship in the creative industries and in sectors such as graphic design, fashion, product design, and visual arts, among others.
- Innovation and strategy consulting in creative and cultural industries.
- Marketing and communication management in creative sectors.
- Cultural management in museums, galleries, festivals, exhibitions, and non-profit organisations.
- Intellectual property management and consulting, trademark registration, patents, and copyright.
- Innovation and sustainability applied to creative companies.
- Human resources, people management, and talent management implementing conscious development and leadership programmes.
Admission and enrolment
Pre-enrolment and Admission
To apply for a master’s or postgraduate program at BAU, you must request your admission through the pre-enrolment process. Each application is evaluated by the program’s academic coordination team to balance the group composition and provide high-quality training.
BAU's master's and postgraduate programs have limited spots. The pre-enrolment process is carried out through admission rounds and remains open until all available spots are completed. Therefore, we recommend applying early to ensure your place in the program.
For detailed information on the required documents, the admission rounds and the steps to follow, please check the enrolment process for a master’s or postgraduate program.
Enrolment
Once the admission is confirmed, you will receive an email with the result and the instructions to complete your enrolment and confirm your place.
Two payment options are offered:
- Single payment (5% early bird discount until 31/12/2025. 2% discount from 01/01/2026).
- Payment in 3 installments, with no additional charges (3% early bird discount until 31/12/2025).
Check here for full details on payment options and for scholarships and grants.
BAU students and alumni who have completed at least 50% of the credits for the Bachelor's Degree, Higher Degree in Design, or Graphic Design Diploma, or 100% of the credits for a Master’s or Postgraduate program, will receive a 10% discount.
Academic regulations for Masters and Postgraduate Degrees of BAU.
Download the brochure
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