Postgraduate Degree in Creative Industries Management

The Postgraduate Degree in Creative Industries Management provides designers, artists and professionals in the creative industries with the necessary tools and knowledge to develop professionally, undertake and manage innovative projects.

The postgraduate addresses key issues such as project creation, innovation, legal aspects of intellectual property and the commercialization of creative ideas through neuroeducational criteria and methodologies that enhance meaningful learning.

The curriculum is structured in five modules with a specific focus on developing essential skills. From the foundations of management and value proposition to innovation and conscious leadership, each module is designed to provide comprehensive and practical training. The programme culminates with a Postgraduate Final Project, where each student will apply the knowledge acquired in a personal and useful project.

Carried out in collaboration with the Faculty of Business and Communication of the UVIC-UCC and with a dynamic and motivating approach, the postgraduate course includes workshops, workshops and external visits, creating a direct bridge between students and the creative industries.

The program is divided into five main modules, each of which addresses essential aspects of entrepreneurship and innovation in the creative industries.

Module 1 – Management fundamentals

The first module provides a solid knowledge on the principles and practices of management applied to the design sector and creative industries.

Introduction to Conscious Management

• Structure, operation and principles of administration and organization.
• Management models focused on conscious creation and creative industries.
• Advanced management issues such as strategic decision making.
• Case studies of exemplary creative companies.

Practical tools of Conscious Management

• Introduction to the Canvas model.
• Preparation of budgets for projects of the creative industries.
• Determination of prices and commercial margins.
• Case studies to apply management knowledge.

Module 2 – Value proposition and effective communication

This module aims to enable students to identify, design and communicate more honest and effective value propositions in the context of design and creative industries.

Value proposal

• Identification and design of value proposals.
• Market research, segmentation and positioning.
• Strategies to position creative products and services.
• Development of an effective and practical value proposition.

Effective communication and Branding

• Digital communication and social media management.
• Construction and maintenance of personal and corporate brand.
• Branding and advertising strategies in creative environments.
• Procedures for trademark registration as part of branding.

Module 3 – Creation Management

The module promotes innovative culture and proposes a sustainable approach in the creation and management of projects in the creative industries.

Creation and transformative leadership

• Methods to lead creative and cultural environments
• Conscious creation as a transformation engine
• Strategies to foster cohesion and leadership in creative teams
• Case studies of high-performance creative organizations

Intellectual property and responsibility

• Introduction to copyright, patents and trademarks.
• Protection and management of intellectual property in creative projects.
• Ethical and social framework in the management of creative projects.
• Practical application: case studies and simulations.

Module 4 – Conscious leadership and management of people and teams

The objective of this module is to develop skills for the identification, management and conscious leadership of high performance work teams and for the achievement of results in projects.

Identification of skills and talents

• Evaluation of competencies.
• Talent identification.
• Development of career plans.

Conscious Leadership and Teams

• Conscious leadership of work teams.
• Strategies for high performance teams.
• Conflict resolution, motivation and self-motivation.

Module 5 – Postgraduate Final Project

The last module focuses on the Postgraduate Final Project, the objective of which is to facilitate the practical application of the knowledge acquired during the program through the creation and development of a personal project.

Conceptualization of the project

• Project definition.
• Feasibility research and analysis.
• Project planning and structuring.

Project development and presentation

• Development of the different areas of project management and innovation in creative industries.
• Implementation of management strategies, communication and adaptation to changes in the context of the project.
• Presentation and defense of the project before an evaluation committee.