Master in infographics and data visualisation
The management of data and large quantities of information has become one of the greatest challenges for organisations, companies and brands.
The master’s degree in infographics and data visualisation is a cross-disciplinary programme that focuses on the research, interpretation and graphic representation of information using an extensive range of media, tools and techniques.
- Edition: 3rd
- Teaching period: From October 2019, 15th to May 2020. Final master's project presentation: June 2020.
- Schedule: Mondays to Thursdays from 19 h to 22 h
- Modality: On site
- Language: Spanish
- Price: 7.800 €
- Qualification: Master's Degree in Infographics and Data Visualisation awarded by the UVic-UCC.
- Credits: 60 ECTS
The amount of data that we generate and collect is growing exponentially. While data have become an important part of our society, they can be difficult to understand unless we know what to extract from them.
During this master’s degree you will learn to organise, analyse and visualise data to facilitate decision making. You will develop the capacity to research and convert information into creative narratives that a wider audience is able to comprehend.
The connections that this master’s degree has with leading professionals, media and companies in the sector, like Jaime Serra, Ferdio, Domestic Data Streamers, El Periódico, La Vanguardia, Bestiario, OneTandem, Playground, T-Systems and Visual.ly, provide opportunities for you to get involved with the tools and work methods used by professionals.
Upon completion of the master's degree, you will have the ability to lead information visualisation projects for any support, media or platform. You will execute projects for print and digital media, content marketing for brands, motion graphics for social media, product presentations, interactive visualisations and installations built from data.
- Provide a conceptual framework that enables in-depth analysis and reflection on any infographics or data visualisation project.
- Equip students with the cross-disciplinary skills and knowledge required to work with infographics and data visualisation for various formats, media and channels.
- Provide an understanding of the evolution of information visualisation throughout the course of history.
- Work with large quantities of information while applying techniques for data analysis and organisation.
In the two initial modules, you will acquire the background and knowledge required to tackle any information visualisation project from a critical perspective, with both precision and graphical clarity.
In the specialisation modules you will learn about the idiosyncrasies of each medium and develop projects from real briefings, with guidance from active professionals.
Masterclasses with experts and out-of-class activities that complete the training will be organised from time to time.
Module I. History and references Module II. Fundamentals of infographics and data visualisation Module III. Journalistic infographics. Print and digital media Module IV. Creative infographics for brands and motion graphics in social media Module V. Visual presentations. From data to storytelling Module VI. Interactive data visualisation Module VII. Installations. Data as experiences
Module I: History and references
Analysis of the predecessors that established the basis for this discipline: cartography, statistics and schematics. A historical journey through the visualisation of information, from its origins through to the present day.
The study of the history of infographics and data visualisation will provide the background that is required to understand the landmarks and relevance that this discipline has achieved over the course of centuries.
- The origin of maps and cartographic projection systems
- René Descartes’ Cartesian coordinates
- The origin of statistical graphics: William Playfair
- A universal language of communication: Otl Aicher’s pictograms
- History’s most influential infographics and data visualisations, from Napoleon’s march by Charles Minard to the London Underground map of Harry Beck
Module II: Fundamentals of infographics and data visualisation
In this module we collate the theoretical knowledge that is fundamental to acquiring an in-depth understanding of this discipline. Meanwhile, the technical workshops facilitate exploration and experimentation with tools and software for everything from data processing to the creation of vector infographics.
Upon completion of the module, you will have acquired a broad range of digital and analogue skills, supported by a theoretical and critical framework that will enable you to tackle any infographic or data visualisation project.
- Research methodologies. How and where to acquire information
- Theory of visual perception and cognition
- Information architecture. Schema and structure
- Tools to display, compare, classify and correlate information
- Exploration, organisation and analysis of data
- From the database to visualisation
- Understanding and identifying good and bad practices
- Product photography applied to infographics and data visualisation
- Vector illustration, icons and graphic synthesis
- Conventions and graphic codes
- Typography for information design. Legibility, versatility, and balance
Masterclass: Dialogram. Creation of a diagram from an intangible. The dialectic of a group of individuals
Module III. Journalistic infographics. Print and digital media
The media uses infographics and data visualisations to report current affairs with precision and veracity.
In this module, you will delve deeply into the different types of infographics and visualisation techniques of the press, both paper- and digital-based. The accuracy of information will be a key element, as well as access to trustworthy sources of information and the analysis of them.
- Types of graphics published in the press
- Analysis of the style guides of various newspapers
- Informational rigour. Sources, comparing and checking information
- How to compose texts that contain an infographic
- Lead times for infographics in newspapers
- The style book and work guidelines
- Visual coherence in all the graphics of a single publication
- Illustration as an informative element
- Rhythms, composition and layout of a newspaper
- Journalistic typography. Current international trends
- The typographical palette and informational graphics of the Spanish press
- Workshop: Design a graphic from start to finish using real-time newswires
Masterclass: Emotiveness in journalistic infographics
Masterclass: Illustration for infographics. Hyper-realistic illustrated diagrams
Activity: Visit to the newsroom of El Periódico de Catalunya. The entirety of the newspaper’s production process will be observed on site, focusing on the moments when the infographic and data visualisation department intervenes.
Project: Production of an informative graphic (choosing the theme, research, distribution of contents, drafts, production, layout, content check and final art) which will illustrate a double-page spread in a newspaper.
- The digital transformation of print media
- Analysis of infographics and interactive visualisations in digital media
- The consumption of internet content
- Usability and user experience
- Structure and navigation
- Interface design in infographics and visualisations
- Patterns of interactive design
- Typography for 'retina' screens. Hinting and antialiasing. Web fonts
- Responsive design and flexible layout
- Adaptation of content from paper to digital. Pixels, size and resolution
- Interactive animation in HTML
Project: Adaptation of the project produced for the press to an interactive format, while understanding and exploiting the unique qualities of digital media.
Module IV. Creative infographics for brands and motion graphics in social media
Content marketing is an essential part of the communication between brands and their audiences. Unrelated to traditional marketing, it focuses on creating and disseminating content that is relevant to potential customers for the purpose of establishing a lasting connection.
In this module, you will learn how to create infographics and visualisations of both static and animated data which will help to tell the story of a brand. You will gain an understanding of how search engines work and the unique qualities of each social network in order to disseminate your project in a viral way.
Infographics and creative visualisations for brands
- Content marketing. Outbound marketing vs. inbound marketing
- User habits on the internet and social media
- Analysis of the brand and its audience. Message, consistency, emotion and audience
- The types of infographics and visualisations that are effective on the internet
- Vector illustration as an essential tool for visualising information
- Microcontent. Publishing strategies for social media content
- Analysis of the viral phenomenon. Why some infographics are viewed by millions of people and others are not
- Practical resources for making an infographic or visualisation go viral on the internet
Masterclass: SEO/SEM/ASO positioning and promotion of infographics and visualisations. Case studies: Dear Data, Tesla and Vans
Masterclass: Business models in infographics and data visualisation for brands
Project: Production of an infographic or visualisation for a brand. Analysis of the essence of the brand and its audience, information synthesis, design and distribution of infographics on the internet and social media.
Motion graphics for social media
- Video as a key format on social media
- Basic fundamentals of animation
- Planning an infographic or animated visualisation
- Storyboard, schema and narrative structure
- Timeline animation techniques
- From infographics or static visualisation to animated 2D content
- Methodologies for working quickly and efficiently
- Adapting a motion graphics piece for different social networks
- Video formats: MP4 vs. GIF
Project: Adaptation of the infographics and creative visualisations for brands project to the animation format in motion graphics for social media.
Module V. Visual presentations. From data to storytelling
Companies are exposed to significant risk when they present ideas, data, products and services to new audiences and potential investors. It is no longer enough to display the slides and read the accompanying text in these presentations.
In this module you will learn how to synthesise and sort information and data to create a memorable, convincing and persuasive presentation.
- The presentation. Types. Difficulties, challenges and solutions
- What makes presentations boring?
- Adapt to the recipient: content and audience
- Present through storytelling. The history surrounding the company
- Structure and content of the presentation. Rhythm and consistency
- Avoiding excess information
- Proper use of data visualisation in presentations
- Hierarchies and typographic size
- Colour contrast depending on the projector and the light in the room
Project: Production of a visual presentation designed to sell a product or service to a potential investor.
Module VI. Interactive data visualisation
When making strategic decisions, companies form a variety of sectors—from banking to health, including political and governmental organisations—all benefit from the clarity and accuracy they get from data visualisation.
Upon completion of this module, you will be able to analyse, synthesise and sort any dataset containing thousands of data units and transform it into an interactive visualisation.
- The data visualisation process
- Differences between interactive and explorative visualisations
- Definition of goals and basic rules
- Capture and analysis of data
- Statistical principles for data visualisation
- Visual codification according to the available data
- Scraping, cleansing and processing of data
- Graphical representation of data
- Creation of dashboards and data storytelling
- Visual representation of data. Function and aesthetics
- Interactivity: depth, exploration and details
Masterclass: Data visualisation and dashboards in the business sector
Masterclass: Data and truths (the whole world likes to talk about 'me')
Project: Production of an interactive visualisation (research, analysis, design, visual codification and production) based on a real dataset made up of thousands of data units.
Module VII. Installations. Data as experiences
Data visualisation is a tool that is also used as a raw material in more artistic and experimental fields.
In this module, you will endeavour to take data beyond visual or interactive representations, transforming them into an installation that connects with the user.
- Data as experiences
- Project management for an experiential project
- Research and conceptual development
- Design of data capture experiences
- User interaction systems
- Assessment of the cost of production
- Timings and resource optimisation
- Communication of results
Masterclass: Infographics cannot be art, but art can be infographics.
Project: Design, execution and production of an experiential installation for the capture and visualisation of data.
Guillem Casino Coordinator
Technological coaching for graphic design
Coordinator of the Master in Infographics and Data Visualization and the Postgraduate in Digital Editions of BAU.
Gemma Busquets Coordinator
Graphic designer and art director. Internet infographics and digital experiences
Coordinator of the Master in Infographics and Data Visualization and the Master in Digital Publications
Data visualization and strategy. Co-founder of Onetandem
Illustrator and plastic artist. Specialized in scientific, medical and historical illustration
Technological coaching for graphic design
Domestic Data Streamers
New data languages
Herminio Javier Fernández
Typography and information systems
Researcher in digital communication
Mª Àngels Fortea
PhD in Design. Coordinator of the Master's Degree in research and design experimentation.
PhD in Fine Arts
Graphic designer and art director. Internet infographics and digital experiences
Senior infographic artist at La Vanguardia
Multimedia and audiovisual designer
Expert in interactive design software
Business models in infographics and digital magazines. Founder of Guerrilla de Medios
Innovation and research in design
Joaquín Rodríguez Sala
Data motion expert. Head of animation and motion graphics at Bestiario_
Specialist in interactive data visualization. Co-founder of Onetandem
Multidisciplinary artist, columnist and journalist. Art, journalism and the limits between them
Editor-in-chief of the infographic department at El Periódico de Catalunya
Expert in storytelling, pitching techniques and project presentation
- Print and digital press
- Design and communication studios
- Marketing and advertising agencies
- Startups, SMEs and companies
- Multinationals in any field
- Governmental organisations
- Digital strategy agencies
Total cost of the course: 7.800 €
BAU, Design College of Barcelona offers different terms of payment:
- Single payment: attracts a 3% discount
- Part payment, in three installments:
- 1st payment consisting of 40 % of the fees on enrollment
- 2nd payment consisting of 30% of the fees before November 5th
- 3rd payment consisting of 30 % of the fees before January 5th
Former students of BAU benefit from 10% discount on any of the courses. A former student of BAU is a student who, not being registered in the current academic year, has exceeded 50% of the credits for a Degree, Higher Degree in Design or the BAU Nit (BAU Evening); or 100% of the credits for any of the Master’s or Postgraduate degrees.
More information about scholarships and grants.
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