Master in Graphic Communication Design
Master the skills to create and develop strategic and brand-aligned communication strategies for digital environments, taking into account the contemporary relevance of user experience.
Description of the curriculum
- Edition: 5th
- Teaching period: from October 2026 to June 2027. Final master's project presentation: June 2027
- Schedule: from Monday to Thursday from 6pm to 9pm
- Modality: on-site
- Language: English
- Price: 10.280 €
- Qualification: Master's Degree in Graphic Communication Design awarded by the URV
- Credits: 60 ECTS
Presentation
The Master in Graphic Communication Design prepares students for the dynamic field of contemporary graphic design and visual communication. The programme contents adopt a digital perspective, emphasizing creativity and communication concepts based on persuasive messages. Through projects from real clients and case studies, students gain hands-on experience, encouraging innovation and entrepreneurship.
The curriculum is designed to equip students with the skills and mindset necessary for moving forward in the fast-evolving world of graphic communication. The master generates a space for research, experimentation, innovation and entrepreneurship, with a significant number of workshops conducted by different professionals.
The program is aimed at graduates in visual arts, creativity, design, photography, illustration, advertising and communication, with graphic design software skills, and a portfolio related to graphic design and visual communication.
Syllabus
Module 1 - Design Culture and Fundamentals
This module introduces students to the historical foundations of visual communication and graphic design, exploring the evolution of design principles, typography and image composition. Building on this historical base, it delves into the fundamentals of communication, emphasizing how design elements are used to convey meaning effectively.
- History of Graphic Design
- Graphic Design Basics
- Cultural and Digital Trends
- Typography
Module 2 - Digital Tools and Creative Processes
This module engages students with industry-standard tools, focusing on digital illustration, photo editing and vector-based design using the Adobe Suite (Photoshop, Illustrator and InDesign) and others software (Figma and emerging AI tools).
- Illustrator
- Photoshop
- InDesign
- After Effects
- AI open source software
Module 3 - Strategic Branding and Visual Identity
Focuses on brand creation and management, covering essential branding concepts, UX/UI design principles and aligning brand identity with strategic goals. Students learn to build brands with cohesive narratives and user-centered experiences.
- Brand Strategy
- UX/UI
Module 4 - Design Project Methodology
Provides hands-on experience in executing real-client projects, applying design methodologies (such as human-centered design, design thinking and prototyping) and working directly with client briefs. Emphasizes project lifecycle management, from initial research and concept development to final presentation.
- Illustration
- Photography
- Editorial
- Visual Identity
- Video and Multimedia
- Motion Graphics
- Web and Front-End Development
- HTML / CSS coding system
Module 5 - Communication, Strategy and Professional Collaboration
This module focuses on developing advanced communication and project management skills while immersing students in industry practices. Students will explore strategic communication techniques, team collaboration and leadership dynamics while participating in professional workshops led by industry experts. Emphasis is placed on branding, advertising, storytelling and creative problem-solving, providing students with insights into industry standards and challenges.
- Branding
- Storytelling
- Advertising
- Art Direction
- New Digital Formats
Module 6 - Master’s Final Project
The Master’s Final Project (TFM) is a deeply personal, self-immersive design project that allows students to express all the knowledge and skills gained throughout the program.
Each student selects a specific emotion or personal theme that resonates with them and uses it as the foundation to create a real or speculative brand. While the project is personally relevant, it must be fully developed to meet professional standards, incorporating strategic thinking, design methodologies and suitable communication techniques. The outcome will reflect the student's unique creative vision while. demonstrating their mastery of branding, graphic design and visual storytelling.
Teachers
Guest lecturers
In previous editions the Master has included the participation of:
- Luca Picardi. Brand Strategist who focuses on brand positioning and strategy.
- Mercè Soler. Artist specializing in book arts and spatial design.
Collaborating companies
In previous editions the master's degree has collaborated with:
Career opportunities
- Graphic and audiovisual design studios
- Brand Strategy
- Digital strategy and creative agencies
- Communication and marketing departments
- UX/UI and experience design agencies
- Advertising and branding consultancies
- Freelance graphic and brand design
Admission and enrolment
Pre-enrolment and Admission
To apply for a master’s or postgraduate program at BAU, you must request your admission through the pre-enrolment process. Each application is evaluated by the program’s academic coordination team to balance the group composition and provide high-quality training.
BAU's master's and postgraduate programs have limited spots. The pre-enrolment process is carried out through admission rounds and remains open until all available spots are completed. Therefore, we recommend applying early to ensure your place in the program.
For detailed information on the required documents, the admission rounds and the steps to follow, please check the enrolment process for a master’s or postgraduate program.
Enrolment
Once the admission is confirmed, you will receive an email with the result and the instructions to complete your enrolment and confirm your place.
Two payment options are offered:
- Single payment (2% discount).
- Payment in 3 installments, with no additional charges.
Check here for full details on payment options and for scholarships and grants.
BAU students and alumni who have completed at least 50% of the credits for the Bachelor's Degree, Higher Degree in Design, or Graphic Design Diploma, or 100% of the credits for a Master’s or Postgraduate program, will receive a 10% discount.
Academic regulations for Masters and Postgraduate Degrees of BAU.
Download the brochure
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