Master in digital experiences design

We will teach you to go beyond the visual layer to design an ideal brand experience for the consumer. To this end, we will learn to investigate the context, define archetypes, identify problems and needs, detect opportunities and pain-points and, of course, design the perfect Customer Journey.

Agile digital product development techniques will be applied to facilitate working in an incremental and iterative fashion, along with the Google Ventures Design Sprint methodology which allows us to face the challenges or points for improvement that we have identified in the Customer Journey, while always focusing on the business vision.

Words like Discovery, Research, Ideation, Journey, Prototyping, Sketching, Sprint and Release will become part of your everyday vocabulary.

Train multidisciplinary designers who know perfectly the particularities of the digital medium:

• Understand how to map and design a good customer experience.
• Learn to design products or services that transform the customer experience.
• Know the most innovative workflows for designing digital products and services.
• Understand the UX and the Customer Centric.
• Create functional interactive prototypes by programming with web languages.
• Align with business objectives.

Module I - CX Strategy (Customer Experience)

Module II - Experience design

Module III - Front-end programming

Module IV - Digital business

Module V - Final Project

Module I: CX Strategy (Customer Experience)

Learn to create memorable customer experiences by transforming the Customer Journey and generating desire and excitement at each touch point.

• Customer research
• Modeling Customer Journey
• Ideation / detection of digital opportunities
• Qualitative and quantitative analysis
• Agile
• Design Sprint

Module II - Experience Design

The design applied to the digital medium and the tools to understand how to design a product or service will be addressed. Style tiles, fonts, colors, iconography, layout, responsive, etc. We will also address the scope of the UX. Learning to do user tests, Sketchig, Wireframing or information architecture.

• Visual exploration
• Fundamentals of visual design: Color.
• Fundamentals of visual design: Typography.
• Fundamentals of visual design: Illustration.
• Structure of the interface: Layout.
• Common elements in graphical interfaces.
• Responsive web design.
• Fundamentals of usability.
• Information architecture
• Interaction design
• Interface design and prototyping.
• Content strategy
• Web Accessibility

Module III - Front-end Programming

Implement the front of a web project autonomously. Acquire advanced knowledge of HTML, CSS and basic knowledge of JS

• HTML
• CSS
• Notions of JS

Module IV - Digital business

In this module we will give the basic notions about digital business. We will talk about business models, how to align ourselves with business objectives, Customer Development, Lean and Digital Marketing.

• Business models.
• Lean
• Analytics.
• CRO (Conversion Rate Optimization).
• CPP / * SMM.
• SEO

Module V - Final Project

The objective of the TFM is to experience in first person what it means to transform a customer's experience from the creation of digital products. Therefore, starting from an existing brand or company, we will propose the challenge of creating the current Customer Journey, designing the ideal Customer Journey and implementing the necessary digital actions to transform the experience by improving the product or service of the brand. Students will have to design new platforms or strategies or improve current ones