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Master in digital experiences design

This Master’s Degree gives students the chance to learn how to design memorable digital experiences that will turn users into customers.

  • Edition: 2nd
  • Teaching period: From October 2019, 15th to May 2020. Final master's project presentation: June 2020.
  • Schedule: Monday to thursday from 19 to 22 h
  • Modality: On site
  • Language: Spanish
  • Price: 7.800 €
  • Qualification: Master's Degree in Digital Experiences Design awarded by the UVic-UCC.
  • Credits: 60 ECTS

Presentation

We will teach you to go beyond the visual layer to design an ideal brand experience for the consumer. To this end, we will learn to investigate the context, define archetypes, identify problems and needs, detect opportunities and pain-points and, of course, design the perfect Customer Journey.

Agile digital product development techniques will be applied to facilitate working in an incremental and iterative fashion, along with the Google Ventures Design Sprint methodology which allows us to face the challenges or points for improvement that we have identified in the Customer Journey, while always focusing on the business vision.

Words like Discovery, Research, Ideation, Journey, Prototyping, Sketching, Sprint and Release will become part of your everyday vocabulary.

Objectives

Train multidisciplinary designers who know perfectly the particularities of the digital medium:

  • Understand how to map and design a good customer experience.
  • Learn to design products or services that transform the customer experience.
  • Know the most innovative workflows for designing digital products and services.
  • Understand the UX and the Customer Centric.
  • Create functional interactive prototypes by programming with web languages.
  • Align with business objectives.

Syllabus

Module I - CX Strategy (Customer Experience)

Module II - Experience design

Module III - Front-end programming

Module IV - Digital business

Module V - Final Project

Programme

Module I: CX Strategy (Customer Experience)

Learn to create memorable customer experiences by transforming the Customer Journey and generating desire and excitement at each touch point.

  • Customer research
  • Modeling Customer Journey
  • Ideation / detection of digital opportunities
  • Qualitative and quantitative analysis
  • Agile
  • Design Sprint

Module II - Experience Design

The design applied to the digital medium and the tools to understand how to design a product or service will be addressed. Style tiles, fonts, colors, iconography, layout, responsive, etc. We will also address the scope of the UX. Learning to do user tests, Sketchig, Wireframing or information architecture.

  • Visual exploration
  • Fundamentals of visual design: Color.
  • Fundamentals of visual design: Typography.
  • Fundamentals of visual design: Illustration.
  • Structure of the interface: Layout.
  • Common elements in graphical interfaces.
  • Responsive web design.
  • Fundamentals of usability.
  • Information architecture
  • Interaction design
  • Interface design and prototyping.
  • Content strategy
  • Web Accessibility

Module III - Front-end Programming

Implement the front of a web project autonomously. Acquire advanced knowledge of HTML, CSS and basic knowledge of JS

  • HTML
  • CSS
  • Notions of JS

Module IV - Digital business

In this module we will give the basic notions about digital business. We will talk about business models, how to align ourselves with business objectives, Customer Development, Lean and Digital Marketing.

  • Business models.
  • Lean
  • Analytics.
  • CRO (Conversion Rate Optimization).
  • CPP / * SMM.
  • SEO

Module V - Final Project

The objective of the TFM is to experience in first person what it means to transform a customer's experience from the creation of digital products. Therefore, starting from an existing brand or company, we will propose the challenge of creating the current Customer Journey, designing the ideal Customer Journey and implementing the necessary digital actions to transform the experience by improving the product or service of the brand. Students will have to design new platforms or strategies or improve current ones

Career opportunities

  • UX Researcher
  • UX/UI Designer
  • Digital project manager
  • Front-end developer

Payment methods

Total cost of the course: 7.800 €

Payment methods

BAU, Design College of Barcelona offers different terms of payment:

  • Single payment: attracts a 3% discount
  • Part payment, in three installments:
    • 1st payment consisting of 40 % of the fees on enrollment
    • 2nd payment consisting of 30% of the fees before November 5th
    • 3rd payment consisting of 30 % of the fees before January 5th

Former students of BAU benefit from 10% discount on any of the courses. A former student of BAU is a student who, not being registered in the current academic year, has exceeded 50% of the credits for a Degree, Higher Degree in Design or the BAU Nit (BAU Evening); or 100% of the credits for any of the Master’s or Postgraduate degrees.

More information about scholarships and grants.

Information about the registration process.

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