Master in Designing and Leading Creative Organisations

Module 1 – Design of Organizational Architecture

Connect environmental conditions and complexity with the state and potentialities of the organization, considering the complexity of the environment and the type of project.

• Characteristics of the creative organization
• Dimensions of complexity
• Circular and systemic causality analysis
• Project management: critical path, Agile (Scrum, Canvas, Crystal, DSDM)
• Governance role
• Design approaches: structural, procedural, viability.

Module 2 – The Leadership Role

Identify unconscious trends in leadership exercise, connecting them with organizational dynamics and the task to be developed.

• Leadership, power, and authority
• Organizational dynamics of creative teams
• Role-person-system and Imago-Affective Representations (RIA’s)
• Analysis of one's own role and effects on teams and results
• Optimal distance in anxiety or difficulty situations.

Module 3 – Team Management and Group Dynamics

Intervene effectively in group dynamics that affect project development and mobilize dynamics that are favorable.

• Group phenomena and their management
• Unconscious roles in a work team
• The "Negative Capacity" to manage conflict situations
• Types of interventions to redirect the task
• Meeting management and collaborative work methodologies.

Module 4 – Change and Transformation Processes

Acquire the skills and methodologies to effectively drive and accompany complex project transition processes and channel resistances in favor of the new direction.

• Characteristics of a transformation process
• Types of resistances, manifestations, and their channeling
• The role of narrative as a sense-making tool
• Participatory conditions in change processes
• Conceptual paradigms of change approaches.

Module 5 – Political Skills

Identify the political map of project stakeholders, their interactions, and sources of influence and power, choosing the most appropriate strategies.

• Impact of stakeholders on project development
• Methodologies for identifying areas of political interest and influence
• Political representation and its function
• Tactics and influence strategies.

Module 6 – Creative and Innovation Processes

Stimulate the creative potential of the organization and a culture of innovation among organization members, making it a habitual internal operating practice.

• Innovation as a process and organizational implications
• Phases and states of a creative process
• Ability to manage uncertainty and ambivalence
• Management of contradictions as a tool for opportunity emergence
• The role of creativity in creative teams.

Module 7 – Systemic Reading of the Environment

Build a systemic overview of the environment and future trends, practicing propositional methodologies of organizational identity. 

• Understanding the target audience and new observation methodologies (Buyer Persona, Customer Journey, Customer Experience, Conversion Funnel)
• Communities: new models of relationship with customers
• Conceptual and strategic methodological approaches
• Methodologies to shape social and business contribution
• Threats and opportunities of AI.

Module 8 – Master's Final Project

This work proposes a creative reflection-action by the participant based on an organizational situation that allows the integration of the conceptual and methodological frameworks worked on while relating to the participant's own experience.