Master in Creative Industries Management

The Master in Creative Industries Management provides designers, artists and professionals in the creative industries with the tools and knowledge they need to develop professionally, undertake and manage innovative projects.

Conceived as a deeply experiential learning space, where participants develop creative projects with direct application to their professional careers, the programme is based on the idea that art and design projects can become sustainable ways of life, rooted in the value they bring to society, and that conscious management is key to making this possible.

The programme offers a transformative journey that combines management, leadership and creativity. The programme addresses topics such as the creation and management of creative projects, entrepreneurship, innovation, conscious leadership and co-creation. Through neuroeducational criteria and methodologies that enhance meaningful learning, this master's degree creates a space for developing the managerial and creative skills that will enable students to lead teams and creative processes with clarity, empathy and vision.

The Master's Degree in Creative Industries Management is obtained by completing the postgraduate programmes in Management and Creative Leadership and in Creative and Cooperative Project Management, of 30 ECTS credits each one. These postgraduate programmes can also be taken independently.

Postgraduate Degree in Creative Management and Leadership

Module 1: Fundamentals of Management

This module provides students with a solid understanding of the principles and practices of management as applied to the field of design and the creative industries.

Introduction to Conscious Management

• Structure, functioning and principles of administration and organisation.
• Management models focused on conscious creation and the creative industries.
• Advanced management issues such as strategic decision-making.
• Case studies of exemplary creative companies...

Practical tools for Conscious Management

• Introduction to the Canvas model.
• Budgeting for creative industry projects.
• Determining prices and profit margins.
• Case studies for applying management knowledge.

Module 2: Proposal of Meaning and Transformative Communication

The second module trains participants to identify, design and communicate proposals of meaning that integrate impact, coherence and transformation in the context of design and creative industries. The module combines an in-depth definition of the purpose and meaning of projects with transformative communication strategies capable of connecting with people, communities and markets from a systemic and humanistic perspective.

Proposal of Meaning

• Identification and articulation of the deeper meaning of a creative project.
• Connection between personal purpose, social impact and professional proposal.
• Researching target markets and communities from an empathetic and systemic perspective.
• Strategies for aligning meaning with positioning and differentiation in the creative industries.
• Developing a clear, transformative and communicable proposal of meaning.

Transformative Communication and Conscious Branding

• Digital communication and narrative of transformation in creative environments.
• Building and maintaining personal and corporate brands with consistency and authenticity.
• Conscious branding and purposeful marketing strategies.
• Use of channels and social media to generate communities and real impact.
• Procedures for registering and protecting the brand as part of identity and communicative consistency.

Module 3: Creation Management

This module promotes a culture of innovation and proposes a sustainable approach to project creation and management in the creative industries.

Creation and transformative leadership

• Methods for leading creative and cultural environments.
• Conscious creation as a driver of transformation.
• Strategies for promoting cohesion and leadership in creative teams.
• Case studies of high-performance creative organisations.

Intellectual property and responsibility

• Introduction to copyright, patents and trademarks.
• Protection and management of intellectual property in creative projects.
• Ethical and social standards in creative project management.
• Practical application: case studies and simulations.

Module 4: Conscious leadership and people and team management

The aim of this module is to develop skills for the identification, management and conscious leadership of high-performance work teams and for the achievement of project results.

Identification of skills and talents

• Assessment of competencies.
• Identification of talents.
• Development of career plans.

Conscious leadership and teams

• Conscious leadership of work teams.
• Strategies for high-performance teams.
• Conflict resolution, motivation and self-motivation.

Module 5: Final Postgraduate Project

The Final Postgraduate Project facilitates the practical application of the knowledge acquired through the creation and development of a personal and useful management and innovation project in creative industries.

Conceptualisation of the project

• Project definition.
• Research and feasibility analysis.
• Project planning and structuring.

Project development and presentation

• Development of the different areas of the management and innovation project in creative industries.
• Implementation of management and communication strategies and adaptation to changes in the project context.
• Presentation and defence of the project before an evaluation committee.

Posgrado en Gestión de Proyectos Creativos y Cooperativos

Module 1: Creative dynamics and cultures of meaning

This module explores how people interact with creative proposals from a cultural and symbolic perspective. Beyond consumption, it seeks to understand the imaginaries, rituals and experiences that give meaning to creative practices. Participants will learn to observe, interpret and connect with the cultures of meaning that shape the relationship between creativity, identity and community through different activities, dynamics and practices.

• Psychology of cultural consumption: desire, identity and meaning
• Shopping rituals and aesthetic experience
• Analysis of trends in arts, design and visual culture
• Case studies: brands, collectives and creative communities

Module 2: Experiential development of creative projects

The second module is a space for transforming ideas into living projects, with a systemic and cooperative approach. This module combines participatory methodologies, prototyping and mentoring to experience conscious management in action. Participants not only design projects, but also experience them, test them and develop them in community, with real and sustainable impact.

• Design of creative projects with impact
• Cooperative and participatory methodologies
• Resource, team and process management
• Project evaluation and sustainability

Module 3: Entrepreneurship and creative intrapreneurship

This module trains participants to promote their own projects or transform existing organisations through creativity, purpose and responsibility. It covers sustainable business models, cooperative economies and intrapreneurship strategies that enable participants to generate real impact in professional and community environments.

• Creative and sustainable business models
• Entrepreneurship based on purpose and identity
• Intrapreneurship in creative environments
• Financing, cooperativism and social economy

Module 4: Creative ecosystems and professional communities

The aim of this module is to strengthen connections with the sector, explore creative spaces, cooperatives and studios, and learn how to build creative ecosystems that provide continuity to projects. Networks, communities and collectives are explored from a systemic and cooperative perspective in order to generate cultural, social and territorial impact.

• Creative networks, communities and collectives
• Dynamics of collaboration and interdependence
• Social, cultural and territorial impact of projects
• Practical experience in professional environments

Module 5: Final Postgraduate Project

The Final Postgraduate Project consolidates learning in a real and viable project linked to each participant's career path. This module integrates the knowledge and skills acquired and culminates in the public presentation of a project with impact, meaning and the possibility of professional continuity.

• Development of a project linked to the reality of each participant
• Integration of knowledge and skills acquired
• Presentation and defence before an evaluation committee
• Connection with sector stakeholders for its implementation