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BAU Evening, Diploma in Graphic Design

The Diploma in Graphic Design "BAU Evening" offers training that is both basic and complete, covering everything a graphic designer should know and be able to do. From the principles of design, typography and photography, to the application and specific aspects of the different design specializations: editorial design, packaging, corporate image, publicity, motion graphics/web design and graphics of the environment.

  • Teaching period: From October to June
  • Schedule: Tuesdays, Wednesdays and Thursdays, from 20h to 22h
  • Modality: On site
  • Language: Catalan / Spanish
  • Duration: 3 academic years
  • Qualification: Diploma in Graphic Design "BAU Evening" accredited by the UVic-UCC
  • Credits: 90 ECTS

Program

The Diploma in Graphic Design "BAU Evening" offers training that is both basic and complete, covering everything a graphic designer should know and be able to do. From the principles of design, typography and photography, to the application and specific aspects of the different design specializations: editorial design, packaging, corporate image, publicity, motion graphics/web design and graphics of the environment.

Each term one of the courses is practical and project-based, in which the students develop projects. This is complemented by a theoretical course to reinforce the student’s training at both the basic and cultural levels.

Objectives

In the classrooms, the teacher/tutor has a close relationship with the students, providing personalised attention and monitoring.

In the first year, the basic principles of design are introduced, and the students complete projects based on the different professional fields.

In the second year, the complexity of the projects is increased and the focus is on the classic graphic design sectors: editorial design, corporate image and advertising design.

In the third year, other aspects of graphics are covered: packaging design, graphics of the environment, and motion graphics/web design.

Subjects

Projects I

The students complete several short projects (leaflet, packaging, book cover, T-shirt, etc) through which they learn the principles of design: analysis of the commission, development of the project and analysis of the results.

History of Design

A general vision of the history of graphic design and its evolution from Ancient times to the digital era.

Computer Graphics I - Illustrator

This provides the student with knowledge of IT tools and an understanding of their use and usefulness as creative instruments. The operation of the software is demonstrated to show how it is used to develop a design project, with the aim of acquiring knowledge of vectorial design.

Typography I

Introduction to the principles of typography. The history of typography (from its origins in roman capital letters up to our time), its concepts (both in terms of form and function) and the different solutions and applications within the wide panorama of graphic design.

Editorial

Practical cases are analyzed, to bring the student into contact with the different applications of editorial design. This objectively develops the students’ sensitivity to each type of publication and their capacity to implement concepts in accordance with the predetermined parameters for each of the proposed activities.

Corporate identity

To treat the brand as a basic indentifying element, and make an in-depth study of the corporate identity manual as a tool for controlling the application of the brand’s corporate identity.

Advertising

To learn the meaning and objectives pursued in an advertising campaign, within the framework of communication and marketing. The various roles making up and agency team are presented, and the relationships between the client and the agency are considered. Finally, the students develop a complete campaign, adapting the various parts making up a campaign to a single concept.

Computer Graphics II - In Design

This brings the students to an understanding of desktop publishing tools with the aim of optimizing the processes of creation and production with professional design and layout solutions.

Typography II

The basic elements making up a good piece of typographic work are studied. All the classes will start by analyzing examples of typographic work, and end with an exercise that helps the student to understand the complexity of each project and to develop their capacity to find a solution to the exercise.

Photography I

This subject gives the students a first-hand knowledge of the photographic system (both analogue and digital), basically oriented towards control in taking photographs, from the point of view of graphic design.

Packaging

Packaging is a key element in the design of any product, since it is the outer wrapping, and therefore makes the first impact on the buyer. In this course, the student will learn to recognize good packaging, in terms of both its three-dimensional design and the design of the surface. Different types of packaging will be studied: boxes, bottles, wrapping, bags, etc. In several projects, the students will make their own packaging designs for very different products, taking into account the market at which they are aimed, the viability of the container, the quality of the communication on the container, and the commercial effectiveness of the whole.

Multimedia Design

To learn multiple means of expressing themselves, such as typography, images, animation, sound and interactivity, to present and communicate information. This knowledge will be focused on graphic design applied to the digital environment.

Graphics of the environment

Application of the graphic design into spaces. Whether it is a shop window, a commercial stand, an exhibition or the signage in a space. Based on a historical survey, a study of different projects of graphics applied to the environment and a review of the materials available, the students will complete a project in which they must apply the knowledge they have acquired to a three-dimensional space.

Computer Graphics III - Adobe Photoshop

Photoshop: leading software for digital image  editing (retouching photographs, photomontages and special effects). This is the most widely-used software for Graphic Design. The image is captured using a Scanner or digital camera and then digitally processed.

Typography III

To explore and strengthen the connotation capacity of typography to carry and transmit an identity. An in-depth study is made of the applications of typographic structures as a support to the composition of graphical works. They provide typographical solutions to stated concepts and communications problems. The aim is to stimulate typographical experimentation.

Photography II

The guiding concept of this subject is the construction of images and critical analysis of them.

Career Opportunities

  • Graphic design studios working in all professional fields (editorial, packaging, corporate identity, multimedia, signage, advertising, etc.)
  • Advertising Agencies
  • Communication Agencies
  • Art Director
  • Design departments in public or private sector companies
  • Multidisciplinary design teams
  • Sign Companies
  • Multimedia communication companies
  • Self-employed designer (freelance)

Payment of Fees

The fees for 2018-2019 are 2.880 €

BAU, Design Collegue of Barcelona, offers several different payment systems:

  • Single payment: 3% discount
  • Installment payment: this consists of a 1st payment of 765 € - on registration + 9 monthly payments of 235 € (from October to June)

Loans with special conditions are available for BAU students from several banks.

For further information, please contact the Administration Department of BAU, Design College of Barcelona (93 415 34 74).

Registration

To register for the Bau Evening School, the candidate must first have been accepted by the relevant course coordinator.

The first step in the acceptance process is to apply by downloading and completing an application form.

The completed form must be delivered to Bau or sent to secretaria@bau.cat.

The entry form must be accompanied by proof of any prior qualifications, and a CV.

After the entry form and the documentation required have been provided BAU will contact the candidate to confirm acceptance on the course and start the registration process.

To complete registration, the student must provide 2 photocopies of his ID card (or passport) and 4 passport photographs. All this can be done personally in Bau or by contacting secretaria@bau.cat, for direct information about the procedures to be followed. The number of places on BAU Evening School courses is limited.

The registration process begins in February and ends when there are no more places available, or at the end of October.

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