Implementing a commercial concept is a multi-disciplinary task which requires the collaboration of experts in the sector. From the entrepreneur and the product to the commercial space where the sale occurs, each makes a decisive contribution. Visual merchandising has the responsibility of managing the internal image of the business that will be perceived by the consumer, in a situation of continuous demands imposed by the dynamic of selling. Visual merchandising is the decisive link between the company and its customer. The profile of this profession combines creativity with a knowledge of commercial reality. The ability to design singular elements for shop windows and the sales hall, the design and transformation of commercial furniture, the development and implementation of seasonal products and campaigns and adapting commercial formulas and brand concepts to the context of the sales space are the challenges posed to visual merchandising as it attempts to seduce the customers’ perception and thus capture them.

Objectives
- Training professionals for the visual merchandising and shop window sector.
- Acquiring the methodology and strategies for applying new trends.
- Developing the ability to communicate and collaborate with other professionals in the sector.
- Designing and producing projects for window dressing, visual merchandising and commercial furniture.
- The ability to use the tools for representing projects for window dressing, visual merchandising and commercial furniture.