THE VALUE OF DESIGN
Design is defined as the mental configuration process that is carried out before looking for a solution in any field, usually in the context of industry, architecture, communication, engineering, fashion and other creative disciplines.
Nowadays, design is considered as a strategic asset in our society, which favours the wellbeing of people and the competitiveness of companies.
Design represents the constant search for creative talent and generates an active movement thanks to its value as a social, cultural and economic driver.
Companies constantly need new products, services and innovative ideas to be more competitive and better able to respond to the desires and needs of an ever-changing society.
That is why, today, the role of designer is key in all social and business fields; they provide approaches and solutions for developing high-quality, innovative professional proposals that contribute to the wellbeing and social transformation that come from creative practice and ethical commitment.
THE BAU DESIGNER
To study design is to learn to create worlds, to translate creativity into the creation of messages, objects, spaces, relationships or situations. This means not always accepting the world around us, but wanting to transform it. For this to be possible, it is essential to know how to analyse, understand and, ultimately, make changes.
Therefore, studying design means training as a designer by using prototypes, models, tools, techniques, productions, etc. Studying design involves experimenting, trial and error, creative documentation and critical thinking. It is learning how to work in collective environments surrounded by fellow students with whom you will share your discoveries and concerns. It means engaging with others, wanting to share ideas and explore new spaces, new aesthetics and other concepts. Studying design requires us to ask questions, identify opportunities, respect the environment and be prepared to provide solutions. It forces us to experiment with materials, ideas and processes to explore the frontiers of our knowledge and propose more sustainable ways to coexist.
To study design is to better understand the world we live in, to reflect on the relationships that we build with objects and other people, to stimulate the imagination and speculate about possible and desirable futures, to question limitations and to learn, collectively, to create the worlds of the future.
The purpose of the Bau Degree in Design is to develop the profession from the perspective of creative practice and ethical commitment by working in a way that respects diversity and sustainability.