Socio-cultural Anthropology

Teaching staff

Mara E. Martínez Morant

Mara E. Martínez Morant

PhD in Anthropology and a Bachelor’s Degree in Social and Cultural Anthropology from the UB. 

PhD in Anthropology and a Bachelor’s Degree in Social and Cultural Anthropology from the UB. 

Fact sheet

Formal qualifications: Bachelor's Degree in Design

Credits: 6

Course: First

Typology: Basic Training

Code subject: GDF031


The course develops a pathway that may be helpful in the transformation of the forms and rules established by existing work, thereby dismantling preconceived notions of what a human being is within a cultural context. It is an introduction to the critical analysis of life, allowing students to learn to recognise oneself whilst recognising ‘the Other’.

The key objectives of the course are to:

  • Think creatively by learning to see ‘the Other’.
  • Contextualise and interpret the processes that conform society.
  • Become familiar with a range of ideas, speeches and events to enrich the practice of design.

The specific objectives of the course are to:

  • Understand the cultures and customs of other countries (Otherness).
  • Develop criticism and self-criticism.
  • Interpret data and make judgments that include reflection on questions of an ethical, social and/or scientific nature.
  • Discern the fundamental rights of and equal opportunities for women and men.
  • Respect the rights and the principle of equal opportunities for human groups and other animals.



1. Culture as a system of knowledge

2. Anthropology and its history: Evolution, Trans-cultural diffusion, Historical Particularism, Functionalism and Structuralism

3. Social anthropology and cultural anthropology: Specific terminology

4. Ethnography and ethnographic research methodology

5. Anthropology of the body and the anthropological body: the sociocultural representation of the body in anthropology

6. Approaching the African continent: cultures, human groups, traditions, myths and Otherness

7. The symbolic-cognitive anthropology: approaches to understanding-comprehension and language-thought relationships as cultural tasks

8. Urban anthropology: itineraries and places (e.g. house, square, market)

9. Social and cultural dimensions linked to social movements, communication and design



  • The student understands the reality that surrounds us from the paradigm of anthropology.
  • They use the correct terminology to deal with specific issues related to Otherness.
  • They argue their presentations on the basis of respect for the rights of people and non-human animals.
  • They take a position on situations of a social and ethical nature in their oral presentations and written work.
  • They interpret data and provide judgements that include reflection on ethical, social and/or scientific issues.
  • They show that they have acquired an advanced in-depth knowledge and understanding of theoretical and practical concerns.
  • They gather and interpret relevant data and information on which to base reflections (when necessary and relevant) on social, scientific or ethical issues within the field of design.
  • They apply procedures inherent to scientific research in the development of their training and professional activity.
  • They analyse knowledge within the field and its contextualisation at national and international levels.
  • They show respect for linguistic, social and cultural diversity.
  • They analyse situations of injustice and inequality ethically and propose compensation measures.



  • SS1. Critical analysis and evaluation of the consequences and implications of proposals raised in design projects, both the student’s own and those of others, and their adjustment to suit the social, economic, political and cultural context.
  • SS4. Apply appropriate methodologies and varied research according to the subject matter, both for knowledge management and for formal experimentation and production that meets academic and professional standards.



  • Observation of participation
  • Monitoring of the work produced
  • Reports from students and tutors
  • Realisation of works or projects
  • Presentation of projects