Pau de Riba
Coordinator of the Graphic Design Department of the Bachelor’s degree in Design. Graphic designer, specialising in innovation and strategy.
Coordinator of the Graphic Design Department of the Bachelor’s degree in Design. Higher graduate in Graphic Design from Eina (UAB). Pau has worked as a graphic designer for various studios and consultancy firms. He is currently a graphic designer, a consultant for communication projects and strategies, and lectures on design projects at numerous universities.
This course works on various types of projects in the field of graphic design. Along with the ‘Graphic Design Projects I’ subject, which is part of the fifth semester, the projects provide the student with the different formats and work methods involved in multiple types of projects.
The objectives focus on improving the following aspects:
- Working in multidisciplinary teams.
- Visualising complex solutions through design proposals.
- Graphic summary and connotations of the design of a logo.
- Developing a linear visual narrative and controlling rhythm in publishing or audiovisual design projects.
- Viewing data in a clear and systematic way by selecting data and configuring computer graphics.
- Proper presentation of projects.
Graphic design projects:
- Introduction of topics: market and universal design.
- Detection of potential problems or opportunities related to the discussed topics that can provide solutions through design proposals.
- Selection of appropriate research methods to determine the boundaries of the problem.
- Implementation of a method for providing creative solutions from graphic design that will solve the initial problem.
- Execution of graphic design projects.
Specific contents of the field of graphic design:
- User-centered design
- User search, fieldwork and data interpretation
- Innovation from design
- Design Thinking
- Corporate identity
- Definition of brand attitude, tone of voice
- Graphic resources
- Corporate identity systems, typologies
- Requirements and work dynamics
- Consistency versus diversity
- Requirements and work dynamics
- Students apply their specialist knowledge of graphic design to challenges involved with universal design and specific case studies (user).
- They develop several pieces of graphic communication with a recognisable identity, and produce identities and graphic systems.
- They collect and interpret relevant data and information on which to base, when necessary and appropriate, reflections on social, scientific or ethical issues from the field of design.
- Use the audiovisual medium and other resources to express and present content related to specific knowledge of the field.
- SS1. Critical analysis and evaluation of the consequences and implications of proposals raised in design projects, both the student’s own and those of others, and their adjustment to suit the social, economic, political and cultural context.
- SS2. Integration of knowledge and approaches related to cultural, artistic and historical references in design, to practical design projects in creative and innovative ways.
- SS3. The ability to conceptualise and experiment with suggestions for design projects, and approach them with a proactive and problem solving attitude that will facilitate decisive solutions to real or potential problems, all the while taking into account the integration of cultural, artistic and instrumental approaches.
- SS4. Apply appropriate methodologies and varied research according to the subject matter, both for knowledge management and for formal experimentation and production that meets academic and professional standards.
- SS5. Excellent command of languages of expression, graphic representation techniques, digital imaging tools, and formal and manual production techniques specific to different fields of design, thereby enabling their consistent application in the experimentation, development, execution and presentation processes inherent to professional projects.
- SS7. Consider the properties and behaviour of the materials used in the different fields of design, in order to use them at the professional level in their own productions with aesthetic sensitivity and social and environmental responsibility.
- SS8. Mastering the use of aesthetic and symbolic codes of communication, as well as specific design languages, to adapt the communicative intention of any given project to the vision of the user.
- SS9. Implementation of design projects which provide alternative solutions and propose improvements based on functionality and viability. These solutions and improvements must also be able to respond to problems or changing situations in advance, through the development of a formal production at a professional level.
- SS10. Effective contribution to cooperation and collaboration structures for the development of action plans with the capacity to adapt to the varied working methods of different creative teams.
- Observation of participation
- Monitoring of the work produced
- Realisation of works or projects