Foundations of Design II

Teaching staff

Jara Rocha

Jara Rocha

Graduate in Humanities from the UC3M and Radboud Universiteit Nijmegen, with a Master’s Degree in Humanities, Theory and Critique of Culture also from the UC3M.

Graduate in Humanities from the UC3M and Radboud Universiteit Nijmegen, with a Master’s Degree in Humanities, Theory and Critique of Culture also from the UC3M. Cultural mediator and independent curator, she develops projects based on the intersections between digital humanities, free culture and design. Her main areas of research are related to the materialities of current cultures. She started the group “gender and technology” in Medialab-Prado and was in charge of the experimental school 404: School Not Found in Intermadiae/Matadero Madrid. She is involved with programmes focused on learning and thinking like The Darmstadt Delegation and the blog Fuera de Clase ( She is a member of the research groups Learning Spaces (Saïd Business School, University of Oxford) and GREDiTS/Objetologías (BAU).

Blanca Callén

Blanca Callén

PhD in Social Psychology from the UAB. 

 PhD in Social Psychology from the UAB with a thesis on techno-activism and the epistemological and political dimension of free software. She has developed many projects about collective actions and citizenship participation, the production of knowledge, and the social study of science and technology. She completed her postdoctoral project at the Centre for Science Studies at the University of Lancaster, which discussed electronic waste and innovative informal practices. She participates in projects aimed at the management of waste and repair culture like Recyhub and MEND*RS. Her works have been published in several books and academic magazines.

Josep María Marimón

Josep María Marimón

Coordinator of the Projects Department at the BAU.

Fact sheet

Formal qualifications: Bachelor's Degree in Design

Credits: 6

Semester: 1

Course: First

Typology: Required

Code subject: GDB011


This course aims to strengthen and improve the practice of contemporary design projects with the formal demands of the different fields and disciplines of design, all the while, improving current procedural and creative design methodologies, and providing awareness of the different ways of projecting and addressing complex, multifaceted problems.



1. Work methodologies

  • 1.1 Parametric
  • 1.2 Scientific

2. Design work models

  • 2.1 Agency
  • 2.2 Freelance
  • 2.3 Collaborative

3. The designer as investigative agent

  • 3.1 Memory of academic research in terms of format
  • 3.2 Media documentation of research processes

4. Field study methodologies

  • 4.1 Ethnographic observations
  • 4.2 Planning interviews
  • 4.3 Participant observation

5. To communicate projects

  • 5.1 Tools for the audiovisual communication of ideas
  • 5.2 Communication tools for networking ideas



  • Proper application of different projective processes of parametric and scientific design.
  • Development of a report on the framework of scientific projective process.
  • Ability to address research through field work.
  • The use of visual and audiovisual systems to communicate projects.
  • Understanding and usage of the language and jargon of design.



  • SS1. Critical analysis and evaluation of the consequences and implications of proposals raised in design projects, both the student’s own and those of others, and their adjustment to suit the social, economic, political and cultural context.
  • SS2. Integration of knowledge and approaches related to cultural, artistic and historical references in design, to practical design projects in creative and innovative ways.
  • SS8. Mastering the use of aesthetic and symbolic codes of communication, as well as specific design languages, to adapt the communicative intention of any given project to the vision of the user.
  • SS9. Implementation of design projects which provide alternative solutions and propose improvements based on functionality and viability. These solutions and improvements must also be able to respond to problems or changing situations in advance, through the development of a formal production at a professional level.
  • SS10. Effective contribution to cooperation and collaboration structures for the development of action plans with the capacity to adapt to the varied working methods of different creative teams.



  • Observation of participation
  • Monitoring of the work produced
  • Reports from students and tutors
  • Realisation of works or projects