Directora artística y diseñadora fundadora de la marca Martin Lamothe.
Directora artística y diseñadora fundadora de la marca Martin Lamothe. Es graduada de Moda en el Máster de Central Saint Martins College de Londres, tras estudiar en 2 años la carrera de moda en su ciudad natal, Barcelona y ser ganadora del Pitti Filati en Florencia. Trabajó en Reino Unido como asistente para Vivienne Westwood y Alexander McQueen Actualmente además de dirigir su marca, trabaja como coolhunter freelance y market research para diferentes empresas en España y en Estados Unidos. Es especialista en Alto prêt-à-porter y Denim.
The starting point of this course lies with the abilities that students have already acquired for taking a critical stance on situations involving conflict, challenges, innovation, etc. They will put into practice different methods in order to reach the appropriate results to meet the requirements of the fashion design discipline. During the semester, students will develop these skills in order to reach new goals:
- 1.1 They will learn to carry out assigned Fashion Design projects at professional level.
- 1.2 They will be focusing on developing the specific fashion design knowledge they will acquire over the semester through the execution of various projects.
This subject is organised around one single project, which consists of developing a proposal for the design of a capsule collection for a company in the Pronto Moda (Just in time) sector.
The different stages required to submit a fashion design proposal will be reviewed from a practical point of view at the workshop.
The project will be carried out according to the following guidelines below:
- Designing a commissioned fashion collection: the role of the designer, how to approach it, how to act.
- Pronto Moda specific requirements, schedules and objectives of the company.
- Analysis of the customer’s briefing.
- Trends: analysis of the current trends on the catwalk, street, celebrities, lifestyle and current affairs.
- Market: analysis of the final customer in two phases, young customers aged 15 to 25 / adult customers aged 30 to 35.
- Casual Wear: comfort, wearable style, freshness, youth, fashionability, trendiness, marketability.
- Wearable commercial trends: denim / jeans / trousers, T-shirts, skirts, jackets / bomber jackets and accessories.
- Proposed collection: colour, fabrics, prints, effects, line, garments and appropriate looks to fit the two age groups.
- The execution of the project.
- The student successfully conducts critical research to solve an actual problem presented by a client (be it a business or an institution).
- Follows specific project processes that adjust the challenges that exist in the field of Pronto Moda.
- Meets professional standards when presenting a complete look and a digital book to show the development of a collection that responds to comfortable patterns and commercial viability considerations.
- Defines their own personal learning goals and designs development processes that are consistent and feasible considering the objectives that have been set and their deadlines.
- Is able to successfully share knowledge, methodologies, ideas, problems and solutions with all kinds of audiences, specialised or otherwise (clients, manufacturers, suppliers…) in a clear, precise way, using the specialised terminology of fashion design.
- SS1. Critical analysis and evaluation of the consequences and implications of proposals raised in design projects, both the student’s own and those of others, and their adjustment to suit the social, economic, political and cultural context.
- SS2. Integration of knowledge and approaches related to cultural, artistic and historical references in design, to practical design projects in creative and innovative ways.
- SS3. The ability to conceptualise and experiment with suggestions for design projects, and approach them with a proactive and problem solving attitude that will facilitate decisive solutions to real or potential problems, all the while taking into account the integration of cultural, artistic and instrumental approaches.
- SS4. Apply appropriate methodologies and varied research according to the subject matter, both for knowledge management and for formal experimentation and production that meets academic and professional standards.
- SS5. Excellent command of languages of expression, graphic representation techniques, digital imaging tools, and formal and manual production techniques specific to different fields of design, thereby enabling their consistent application in the experimentation, development, execution and presentation processes inherent to professional projects.
- SS7. Consider the properties and behaviour of the materials used in the different fields of design, in order to use them at the professional level in their own productions with aesthetic sensitivity and social and environmental responsibility.
- SS8. Mastering the use of aesthetic and symbolic codes of communication, as well as specific design languages, to adapt the communicative intention of any given project to the vision of the user.
- SS9. Implementation of design projects which provide alternative solutions and propose improvements based on functionality and viability. These solutions and improvements must also be able to respond to problems or changing situations in advance, through the development of a formal production at a professional level.
- SS10. Effective contribution to cooperation and collaboration structures for the development of action plans with the capacity to adapt to the varied working methods of different creative teams.
- Observation of participation
- Monitoring of the work produced
- Realisation of works or projects