Expression and Communication Workshop

Teaching staff

Pepón Prades

Pepón Prades

Graduated in Economics from the Universidad Autónoma de Madrid.

Graduated in Economics from the Universidad Autónoma de Madrid. Creative Director. He has worked as a creative and creative director at the Moliné & Publicis FCB and the Tandem DDB advertising agencies. After working as a freelancer for two years, Pepón founded his own agency, PTS, in 1996, where he currently works. He studied acting, dance and techniques of improvisation and movement. He has collaborated with various choreographers and theatre and dance companies.

Ester Jordana

Ester Jordana

Graduate in Psychology from the URV and in Philosophy from the UB. Master’s Degree in Contemporary Thought from the UB.

Fact sheet

Formal qualifications: Bachelor's Degree in Design

Credits: 6

Course: First

Typology: Basic Training

Code subject: GDF021


This course is divided into two modules whose objectives are described below:

  • A) Workshop on Communication, Written and Oral Expression
  • B) Workshop on the Body, Creativity and Movement

A) Workshop on Communication, Written and Oral Expression

A1) The student will be able to meet the written communication standards with a large vocabulary, good writing, style and expertise in meeting the objectives for his/her documents to be understandable, eloquent and forceful in their persuasion.

A1.1) They will have to show the requisite resources and style to make a well-articulated speech as if they were a professional within general culture.

A2) They will eloquently articulate their speeches and projects in front of various types of audience and demonstrate the clarity of their ideas from the acquired resources and adjust to improvisation when required.

A2.1) Their public speaking will be clear, they will develop good vocalisation and a voice whose tones, timbres and thickness are suitable both to project it throughout the speaking environment and to focus on each audience member (the technique of adaptation).

B) Workshop on the Body, Creativity and Movement
Develop body awareness, presence, perception, listening, intuition, expression, improvisation and composition.
Discover and exercise the body’s expressive and creative resources.
Investigate the connections between body and design; to explore through the body in motion the basic notions of design, such as space, shape, weight, pace, time, volume...
Work and train the act of being and performing in front of an audience (the concept of ‘performance’ in its broadest sense) to lose stage fright and get used to doing public presentations.



A) Workshop on Communication, Written and Oral Expression

Written expression

  • 1 The word; development of grammatical exercises and the understanding its role in communication in order to achieve syntactic consistency.
  • 1.1 The word; regulated and consistent exercises that provide the necessary increase to the students’ vocabulary.
  • 1.2 The text; analysis and practice of writing short texts that invoke feelings in the reader or listener, a core principle of persuasion.
  • 1.3 The description; an essential technique for conveying ideas that have not yet been realised.
  • 1.4 The tools; knowledge of both the main rhetorical and construction figures, as well as the correct adjectives and synonyms, deserves to be given a prominent place in the Communication of a Professional designer. Its practice must be constant for it to become habitual.
  • 1.4.1 The tools; a guide to the different readings that contributed to their intellectual growth.
  • 1.4 Criticism; accepting criticism from colleagues and the self-criticism of the student as a method of achieving the correct permeability for improving results and especially teamwork.


  • 1. Reading; intertextuality and studying lesser known and indeterminate or conceptual aspects of Communication.
  • 1.1 Reading; read and speak in public while controlling fear and concern, be it specific or general, we will finish by practicing in front of strangers.
  • 1.2 Reading; the practice of creating tones, atmospheres and styles (the aesthetics of speech).
  • 2 Public speaking; the basics for the development and acquisition of proper vocalisation.
  • 2.1 Public speaking; optimisation of the techniques involved in breathing, body and gesture positions, voice projection and the practice of different registers to measure latitudes.

B) Workshop on the Body, Creativity and Movement

  • The role and importance of the body in creative work. The body as a generator of ideas. The relationship between body and mind.
  • Awareness of our own body: the articulated parts and the body as a whole.
  • Movement as a practice that helps us deepen our knowledge of ourselves and what surrounds us and others (‘move to learn’).
  • The body in its secondary receptive and expressive dimension. Body language.
  • Perception, the senses.
  • Presence: being in front of an audience, being the centre of attention.
  • The ‘performance’, focused on the body and understood as the practice of preparing presentations for audiences in which different expressive resources, communication, space, scenic, technical, artistic, audiovisual, texts are used...
  • Move and be moved (‘hands on’, simple manipulations).
  • The body’s intelligence within the framework of the theory of multiple intelligences.
  • Intuitive intelligence: let the body take the initiative and decide.
  • Movement and sound/music: how they interact.
  • Improvisation as creative training. The use of various scores for improvisation.
  • Notions of contact improvisation.
  • Practicing the composition (well-prepared and instant compositions). We will pay special attention to the process.



  • The student differentiates between the various fields of communication and adopts a critical attitude.
  • They apply bibliographic citations and sources properly, and know how to develop a bibliography.
  • They write reports and professional documents in the correct way.
  • They speak clearly at a professional level in a coherent, clear and persuasive way.
  • They apply some of the speaking techniques to professional presentations.
  • They have acquired skills in movement improvisation and nonverbal communication.
  • They communicate knowledge, methodologies, ideas, problems and solutions to all kinds of audiences, specialised or not, (customers, manufacturers, suppliers), in a clear and precise way that uses the specific language of design.
  • They show a respectful attitude to linguistic, social and cultural diversity.
  • They prepare reports and written documents in Catalan, Spanish or English (mainly technical) which are correct from a spelling and grammar point of view.



  • SS8. Mastering the use of aesthetic and symbolic codes of communication, as well as specific design languages, to adapt the communicative intention of any given project to the vision of the user.



  • Observation of participation
  • Monitoring of the work produced
  • Reports from students and tutors
  • Realisation of work or projects
  • Presentation of projects