Economics, Business and Design

Teaching staff

Jaron Rowan

Jaron Rowan

PhD in Cultural Studies and a Master’s Degree in Cultural Studies, both from Goldsmiths, University of London. 

Graduate in Fine Arts from the UB. Coordinator of the Objetologías research line (GREDITS).  He has lectured at several universities and schools, for example the MA in Culture Industry at Goldsmiths and the Bachelor’s Degree in Humanities at the UOC. He has delivered many talks and workshops at cultural and contemporary art centres. For over 10 years, he has been conducting research within the field of contemporary culture production, working on cultural employment, the political economics of culture, the role of free culture and, most recently, methods of creation that have arisen due to the digital environment. His research works have been published in books, magazines and electronic formats, most notably Emprendizajes en Cultura: discursos, instituciones y contradicciones de la empresarialidad cultural in 2010 and La Tragedia del Copyright published in 2013. He likes Black Metal, memes and animated gifs.

Fact sheet

Formal qualifications: Bachelor's Degree in Design

Credits: 6

Semester: 1

Course: Second

Typology: Required

Code subject: GDB052


The aim of the course is to provide students with the economic and business knowledge that will facilitate their entry into the labour market. They must know and understand the basic aspects of the economic system and business management so that they can successfully face professional challenges in the future.



The course is comprised of two blocks, each of which corresponds to one-half of the semester.

Block 1: Introduction to economics

In this block, the student becomes familiar with the concepts and fundamentals associated with the global economy and its interrelationships. Students will study the key macroeconomic indicators, market mechanisms and the role of social agents in the local and global phenomena that are used to understand and analyse the current climate.

Students will also study the links between economy and culture, as well as the idiosyncrasies of the creative and cultural industries.

Block 2: The company and it's performance. The designer as employer

The second block is an introduction to the basic concepts of business management. Students will analyse the company as a system and its relationship with the economic environment, decision-making and business strategy, as well as the social responsibility of the businessman. Different functional areas are covered, and students will learn to analyse and develop a business plan.

The module also includes other legal and administrative aspects that are necessary for future professional development, such as taxes, contracts, intellectual property, etc.



  • Proper understanding of the terms and basic concepts of the economy including the main economic indicators, and enough knowledge to analyse the links with the cultural field.
  • Students understand business strategy processes and apply this knowledge to the study of individual cases, in order to analyse and define a business plan accordingly.
  • They respect intellectual property rights within the field of design; as a user, they legitimately use works under licenses and authorisations granted by official agencies.
  • They approach problems and professional development situations with entrepreneurial and innovative attitudes.
  • They have the skills to make an analysis from a global and comprehensive perspective by linking social, cultural, economic and political elements as appropriate.
  • They collect and interpret relevant data and information on which to base, when necessary and appropriate, reflections on social, scientific or ethical issues from the field of design.



  • SS4. Apply appropriate methodologies and varied research according to the subject matter, both for knowledge management and for formal experimentation and production that meets academic and professional standards.
  • SS6. Act within the framework of the regulations and laws in force on intellectual property, while considering how the economic and business sides of design, culture, industry and technology operations work.



  • Observation of participation
  • Monitoring of the work produced
  • Reports from students and tutors
  • Specific tests
  • Realisation of works or projects