Creativity Workshop

Teaching staff

Jaron Rowan

Jaron Rowan

PhD in Cultural Studies and a Master’s Degree in Cultural Studies, both from Goldsmiths, University of London. 

Graduate in Fine Arts from the UB. Coordinator of the Objetologías research line (GREDITS).  He has lectured at several universities and schools, for example the MA in Culture Industry at Goldsmiths and the Bachelor’s Degree in Humanities at the UOC. He has delivered many talks and workshops at cultural and contemporary art centres. For over 10 years, he has been conducting research within the field of contemporary culture production, working on cultural employment, the political economics of culture, the role of free culture and, most recently, methods of creation that have arisen due to the digital environment. His research works have been published in books, magazines and electronic formats, most notably Emprendizajes en Cultura: discursos, instituciones y contradicciones de la empresarialidad cultural in 2010 and La Tragedia del Copyright published in 2013. He likes Black Metal, memes and animated gifs.

Carla Boserman

Carla Boserman

PhD Candidate. Graduate in Fine Arts from the University of Seville with a Master’s Degree in Digital Communication, Culture and Citizenship from the Rey Juan Carlos I University in Madrid. Teacher and Art Area coordinator at BAU.

PhD Candidate. Graduate in Fine Arts from the University of Seville with a Master’s Degree in Digital Communication, Culture and Citizenship from the Rey Juan Carlos I University in Madrid. She combines lecturing, research and graphic reports, collaborating with several cultural projects and spaces. She is one of the founders of Robocicla and is part of the Arquitecturas Colectivas network. She is currently a lecturer and coordinator in the art department at BAU Design College of Barcelona, and collaborates with the Objetologías research group, where she researches the possibilities of graphic storytelling as an epistemological object, with a special focus on the methods that allow research to occur in other formats.

Fact sheet

Formal qualifications: Bachelor's Degree in Design

Credits: 6

Semester: 1

Course: Second

Typology: Basic Training

Code subject: GDF012


This experimental course, which is part of the Department of Art, is intended as an approach to creative practices (linked to speculative design) as a way of developing prototypes and objects that allow us to think of potential scenarios in life.

We will use fiction not to predict the future, but to learn to question ourselves about the condition of life in humans and non-humans. The city, habitat, technologies, objects, socio-political and cultural events, etc. will define and bring into being a creative universe from which we will learn to use this creativity and apply it to complex design processes.

This semester is approached through specific exercises that seek to promote workshop practice, the development of student’s own projects and critical analysis, and the expansion of the imaginary at the intersection between artistic, scientific and technological practices.



  • A possible scenario / Urban TimeLine
  • Forms of inhabiting: Eixample Pirata (the Pirate Eixample)
  • Imaginary housing: EMERGENCY KIT
  • Imaginary interview: Why have you become famous?
  • Imaginary archaeology
  • Current archaeology
  • Future archaeology
  • Functional fictions: What if I hadn’t…
  • Objects that create questions
  • Zombie ethnography.
  • Zombie apocalypse.
  • Future historians
  • Utopias and dystopias



  • Apply creative strategies to solve specific problems.
  • Create innovative solutions tailored to the resources provided.
  • Understand and apply fiction as a tool for developing artistic projects.
  • Proper oral language (verbal and nonverbal) in Catalan, Spanish or English in personal and professional interactions.
  • Apply knowledge, understanding and skills to professional design problems in creative and innovative ways.



  • SS2. Integration of knowledge and approaches related to cultural, artistic and historical references in design, to practical design projects in creative and innovative ways.
  • SS5. Excellent command of languages of expression, graphic representation techniques, digital imaging tools, and formal and manual production techniques specific to different fields of design, thereby enabling their consistent application in the experimentation, development, execution and presentation processes inherent to professional projects.



  • Observation of participation
  • Monitoring of the work produced
  • Realisation of works or projects
  • Presentation of projects
  • Other:
    • Passport of the subject
    • Readings