Audiovisual Languages I

Teaching staff

Rebecca Gil

Rebecca Gil

Fine Arts graduate from the UB and an expert in artistic photography. Member of the Design and Social Transformation Research Group (GREDITS).

Fine Arts graduate from the UB and an expert in artistic photography. Member of the Design and Social Transformation Research Group (GREDITS). Rebecca works as a freelance photographer, combining this activity with teaching. She was a founding member of the AtelieRetaguardia Cultural Association, and was responsible for the management and organisation of courses and activities. Her personal work has been exhibited and published in various institutions and galleries.

Fact sheet

Formal qualifications: Bachelor's Degree in Design

Credits: 6

Course: Second

Typology: Required

Code subject: GDB002

INTRODUCTION

This course, which is part of the Art class, provides the students with a theoretical and practical approach to the audiovisual language.

On the one hand, the fundamental objectives of this course are to show students the specific codes they need to decipher visual language in a critical and analytical way. This requires an understanding of the evolution of audiovisual media within contemporary art through its various disciplines (photography, cinema, video art and installation).

On the other hand, students will also learn the required mechanisms for using the image as a research tool and for creating visual discourse, thereby enabling them to develop the proper communication techniques that are necessary within the field of art.

 

CONTENTS

Throughout the semester, the course will be conducted through thematic theoretical units that introduce students to narrative and visual discourse. Besides these lectures, students will attend a practical workshop to develop experimentation with space and light that can be applied to audiovisual media. In turn, these activities are complemented by a practice programme that the student will carry out during teaching and non-teaching hours.

Unit I. Means of visual representation
Students will be shown experimentation systems that relate to audiovisual language. Themes will then be developed based upon the evolution of devices related to the audiovisual medium.

  • Set of subjects 1. The static image. Introduction to the history of drafting machines and photography. Dark Chamber / Photographic Camera.
  • Set of subjects 2. The motion picture. Introduction to the history of optical devices and cinema. Still image / Motion Picture.
  • Set of subjects 3. Representation of the image. Introduction to the graphic sequence. The storyboard. Display / Window.
  • Set of subjects 4. Light as a space builder. Introduction to artificial lighting. Staging.
  • Set of subjects 5. The spectrum of light. Introduction to the spectrum of light. Natural light / artificial light.

Unit II. Visual imagination
This thematic unit aims to stimulate the interest of the student regarding observation as a catalyst between imagination and conceptualisation. The student will be encouraged to decipher visual language through reading and viewing art projects that are related to the audiovisual medium.

  • Set of subjects 6. The first vanguards and their visual proposals
  • Set of subjects 7. Photography and video. Second vanguards
  • Set of subjects 8. The image and installation. New contemporary proposals

Unit III. Visual narratives
This last thematic unit will focus on showing the student the development of visual narratives from autobiographical proposals. Thus, students will have an opportunity to build their own methodological system through which they will formalise their final project from their personal experience.

  • Set of subjects 9. Autobiographical forms I
  • Set of subjects 10. Autobiographical forms II

 

LEARNING OUTCOMES

  • Apply their knowledge, understanding and skills to professional design problems in creative and innovative ways.
  • Use the visual language and its different resources to express and present contents related to specific knowledge of their field.
  • Develop critical and responsible evaluation processes for practice and other areas.
  • Show good understanding and interpretation of the symbolic and cultural values that contextualise different visual representations.
  • Understand the fundamental role of the different variants of images (photography, video and installation) in contemporary art.
  • Display basic knowledge and technical and expressive skills when producing photographic and video art.

 

SPECIFIC SKILLS

  • SS2. Integration of knowledge and approaches related to cultural, artistic and historical references in design, to practical design projects in creative and innovative ways.
  • SS4. Apply appropriate methodologies and varied research according to the subject matter, both for knowledge management and for formal experimentation and production that meets academic and professional standards.
  • SS8. Mastering the use of aesthetic and symbolic codes of communication, as well as specific design languages, to adapt the communicative intention of any given project to the vision of the user.

 

EVALUATION

  • Observation of participation
  • Monitoring of the work produced
  • Realisation of works or projects
  • Presentation of projects